Senior Brand Manager

About Us

Highland Electric Fleets’ mission is to make electric fleets accessible and affordable for all, enabling communities to realize the benefits of cleaner, quieter and healthier fleets. Highland is North America’s leading provider of Electrification-as-a-Service (EaaS). Founded in 2019, Highland partners with school districts, municipalities, and fleet operators to make the transition to electric fleets simple and affordable.

Highland proudly serves as the Official Electric School Bus Provider of the LA28 Olympic and Paralympic Games and Team USA. From pioneering vehicle-to-grid technology to managing some of the nation’s largest electric school bus fleets, Highland delivers reliable, cost-effective solutions that support local communities and drive the future of transportation.

We're looking for a strategic, story-driven Senior Brand Manager to lead how Highland’s brand shows up in market. This role owns Highland’s content engine and integrated campaigns, including activation of our LA28 Olympic & Paralympic sponsorship. The Senior Brand Manager is responsible for setting the narrative, briefing and directing our internal creative team, agency partners, and external production crews, and running the production & content calendar so the right assets land on time and on message.

Beyond brand, this person helps drive the product narrative: translating what Highland delivers into clear positioning and messaging, and equipping our sales teams with the collateral they need to win. The ideal candidate pairs creative instinct with commercial focus, and knows how to turn a complex offering into a story that resonates with school districts, municipalities, fleet operators, and community stakeholders.

• Own Highland's content engine end to end — from narrative and concept through production, launch, and repurposing across channels
• Build and maintain the content calendar to drive an integrated message across channels
• Partner with the Creative Director on video and photoshoots with Team USA athletes, and customer events & testimonials, owning planning, logistics, and execution
• Lead content review and approvals, including customer, legal, and sponsorship compliance sign-off
• Manage the content library to support future activation and sales enablement

• Lead activation of integrated brand campaigns from brief and creative development through launch, optimization, and reporting, working closely with cross-functional teams to maximize consistency and impact. Campaigns to include tentpole events, current-customer engagement, and demand generation programs
• Deliver Highland's LA28 Olympic & Paralympic activation with internal and external teams, ensuring assets, content, and messaging connect with both national and local audiences
• Maximize the value of the LA28 partnership across brand awareness, demand generation, and customer engagement while maintaining USOPP/IOC compliance
• Build local activation and co-marketing moments with school districts, from ribbon cuttings to community events

• Serve as a steward of the Highland brand, holding a consistent voice, look, and experience across every channel and touchpoint
• Bring Highland's established brand strategy to life through campaigns, content, and activation — sharpening how the story gets told
• Partner with leadership on thought leadership and stakeholder advocacy moments that build Highland's reputation in a competitive, fast-moving market

• Help drive Highland's product narrative translating our Electrification-as-a-Service offering and product capabilities into clear, differentiated positioning and messaging for priority audiences
• Partner cross-functionally to develop messaging frameworks and value propositions that connect product features to customer outcomes
• Own the development of product-facing sales collateral (e.g. decks, one-pagers, and talk track) that help commercial teams engage district and municipal decision-makers

• Track, analyze, and report on campaign effectiveness, adjusting as needed to meet and exceed…