Founding Sales Director

Founding Sales Director - Remote

Compensation: $90,000 - $120,000 annually + Commission + Equity/Long-term Incentive + Travel & Conference Budget

Nexus HR is looking for a Founding Sales Director to drive growth in the long-term care (LTC) and post-acute healthcare market. This role focuses on building strategic partnerships with physician groups, skilled nursing facilities (SNFs), geriatric practices, and post-acute care networks. The ideal candidate is a proactive sales professional experienced in navigating complex healthcare sales environments and delivering value-driven solutions to providers.

This role is responsible for building a sales pipeline from the ground up while managing the full sales cycle, from prospecting and discovery to contract negotiation and closing. The Sales Executive will educate healthcare providers on reimbursement programs, including CCM, RPM, BHI, and PCM, while structuring sustainable partnerships. The position also collaborates closely with leadership to refine go-to-market strategy, messaging, and long-term revenue growth initiatives.

• Develop and build a new sales pipeline by targeting physician groups, SNF owners/operators, geriatric practices, and post-acute care networks.
• Drive outbound prospecting through calls, email outreach, referrals, in-person visits, and industry conferences.
• Establish strategic partnerships and referral channels with billing companies, consultants, and healthcare advisors.
• Manage the full sales cycle from discovery and product demonstrations to financial modeling, contract negotiation, and closing.
• Educate healthcare providers on reimbursement models, including CCM, RPM, BHI, and PCM.
• Structure commercially viable partnerships within complex, multi-stakeholder healthcare sales environments.
• Own revenue targets while driving client acquisition, growth, and market expansion.
• Provide feedback to leadership on market messaging, pricing, objections, and competitive positioning.
• Support refinement of the Ideal Customer Profile (ICP) in the LTC and post-acute market.
• Contribute to conference strategy and regional market prioritization.
• Support the development and scaling of the sales team as the organization grows.

• 5-10+ years in healthcare technology or healthcare services sales
• Proven hunter with consistent quota attainment
• Experience selling to:
• Physicians
• Skilled Nursing Facilities
• Long-term care operators
• Strong understanding of Medicare reimbursement and CMS programs (CCM, RPM, TCM preferred)
• Comfortable operating without heavy infrastructure - you can build decks, drive outreach, and create momentum independently
• High ownership mindset with startup grit