Director of Digital Experience and Marketing

Director of Digital Experience and Marketing

Job no: 497730
Work type: Staff
Location: Big Rapids, MI 49307
Categories: Administrative, Staff

Position Title: Director of Digital Experience and Marketing

Location: Big Rapids (Main Campus)

Department:
71200 - Web Content

Advertised Salary: $95,000 - $100,000

Benefits:

Comprehensive benefits package (health care, vacation, etc.). Please see the following link for a list of benefits offered with this position.

Admin / Admin Temp Benefit Plans

FLSA: Exempt

Temporary/Continuing: Continuing

Part-Time/Full-Time: Full-Time

Union Group: N/A

Term of Position: 12 Month

At Will/Just Cause: At Will

Summary of Position: Reporting to the Associate Vice President for Marketing and Communications, the Director for Digital Experience and Marketing collaborates with various internal and external constituencies to promote a consistent approach for developing and presenting the content of the University's website presence (ferris.edu).

Primary responsibilities include the oversight of the University's content management system (CMS), the conceptualization, design, development, analysis, maintenance, and accessibility of the ferris.edu site, and other, related websites that further the University's mission and its marketing, advancement, academic and administrative objectives.

Additional duties include oversight of digital advertising, marketing, and social media.

The Director for Digital Experience and Marketing must be able to function with a high degree of autonomy, and is expected to demonstrate sound judgement and balance relative to facilitating the many creative, functionality/user-experience, technical, analytic, security and accessibility demands placed on ferris.edu.

The position also covers Ferris State's digital presence, overseeing the creation, placement, and performance of digital advertising. The position also oversees Ferris State social media platforms, overseeing the creation, posting and performance of Ferris State content across all platforms.

This position oversees the university's campus portal, Ferris
360, and is responsible for collaborating with units across the university to optimize this platform for use by students, faculty, staff, and community members.

This position provides leadership and supervision for assigned staff, including content creators and web developers.

This position oversees the implementation and development of digital analytics tools for tracking data related to the use of digital platforms and the effectiveness of digital advertising initiatives.

Position Type: Staff

Required Education: Bachelor's degree.

Required Work Experience: A minimum of three years of demonstrated experience with designing, constructing, developing content for, and maintaining websites.

Three years of website development and/or management experience, including, but not limited to, HTML, JavaScript, CSS, Google Analytics, Search Engine Optimization (SEO), Adobe Photoshop, and W3C standards.

Experience with Content Management System-driven websites.

Demonstrated work experience with Web design and other related creative concept development.

Demonstrated team management/leadership/mentorship work experience, along with strong organizational, troubleshooting, and analytical skills.

Excellent written, oral, and interpersonal communication skills.

Demonstrated work experience with customer service emphasis and/or collaborative, project-based assignments.

Required Licenses and Certifications:

Physical Demands:

• Office Environment
• Bending
• Moving
• Reaching
• Sitting
• Twisting
• Balancing
• Driving
• Pulling/Pushing
• Standing

Additional Education/Experiences to be Considered: Master's degree.

Marketing, communications, and/or public relations work experience, preferably in higher education.

Experience with any or all of the following:
Classic ASP, ASP.net, XML/XSLT, PHP, and SQL.

Experience or training related to emerging, web-related and/or marketing-related trends in higher education.

Experience or training related to creating accessible documents using Adobe PDF and Microsoft Word software.

Experience with digital advertising creation, placement, and monitoring.

Knowledge of social media platforms and best practices and analyzing performance.

Knowledge of Ferris State University structures, constituencies, academic programs and mission, vision and values.

Essential Duties/Responsibilities: Responsible for the implementation of the design, development, content, brand and user experience of the Ferris State University (ferris.edu) website and other related websites as assigned.

Implement and administer the content management system (CMS), communicating with and managing key stakeholders through the system.

Lead the scope and shape of the continuing evolution of the ferris.edu website, ensuring that the site continues to exceed best practices and maintains customer focus.

Supervise and encourage the professional growth and development of the Web Marketing Team, including full-time, part-time, and student staff as assigned.

Organize,…