Director, Digital Marketing

Position: Director, Digital Marketing Performance
Director, Digital Marketing Performance
Hybrid - Billerica, MA

Quanterix is a global leader in ultra-sensitive biomarker detection, enabling breakthroughs in disease research, diagnostics, and drug development. Its proprietary Simoa® technology delivers industry-leading sensitivity, allowing researchers to detect and quantify biomarkers in blood and other fluids at concentrations far below traditional limits. With more than 3,400 peer-reviewed publications, Quanterix has been a trusted partner to the scientific community for nearly two decades.

In 2025, Quanterix acquired Akoya Biosciences, The Spatial Biology Company®, adding multiplexed tissue imaging with single-cell resolution to its portfolio. Together, the combined company offers a uniquely integrated platform that connects biology across blood and tissue-advancing precision medicine from discovery to diagnostics.

ROLE

SUMMARY:


The Director of Digital Marketing Performance will lead the strategy, execution, and optimization of Quanterix's global digital ecosystem, which has unified Quanterix and The Akoya Biosciences Spatial companies into a single, high-performing digital experience.

This role will own the company's digital performance strategy across website experience, SEO, PPC, Linked In advertising, paid digital campaigns, retargeting, and demand generation, with a strong focus on driving pipeline growth, lead conversion, and commercial impact.

The ideal candidate combines strategy with hands-on digital expertise and has experience building integrated campaigns that effectively engage scientific, clinical, and biopharma audiences across the customer journey.

WHAT YOU'LL DO:
Website Strategy & Digital Experience
Own the strategy, performance, and optimization of the Quanterix digital experience.
Lead website strategy focused on user experience, conversion optimization, lead capture, and engagement
Optimize site architecture, navigation, landing pages, and content pathways to improve customer journeys and conversion rates
Partner with Product Marketing and Scientific teams to ensure technical and scientific content is effectively translated into compelling digital experiences
Leverage analytics, heatmaps, A/B testing, and user behavior insights to continuously improve website performance and conversion

SEO Strategy & Organic Growth
Develop and execute a comprehensive SEO strategy to increase organic visibility, website traffic, and inbound lead generation
Drive technical SEO, keyword strategy, on-page optimization, backlink strategy, and content optimization
Identify high-value search opportunities related to biomarkers, assays, spatial biology, proteomics, diagnostics, and life science applications
Partner with content and scientific marketing teams to optimize webinars, publications, application notes, and product pages for search performance
Monitor and report on rankings, organic traffic, engagement, and conversion metrics

PPC, Paid Media & Linked In Advertising
Lead digital performance marketing strategy across Google Ads, Linked In Ads, display advertising, retargeting, and paid social channels
Develop and optimize paid campaigns targeting researchers, clinicians, biotech, and pharmaceutical audiences
Own campaign strategy including audience targeting, keyword optimization, budget allocation, creative testing, and performance measurement
Execute and optimize retargeting campaigns to improve engagement, nurture prospects, and accelerate conversion through the funnel
Drive continual optimization of ROAS, CPC, CTR, conversion rates, and pipeline contribution
Manage external agencies while maintaining strategic oversight and accountability for performance

Demand Generation & Pipeline Growth
Partner with Commercial, Product Marketing, and Regional Marketing teams to drive integrated demand generation campaigns
Build full-funnel digital campaigns that support awareness, lead generation, nurturing, and pipeline acceleration
Align digital programs to business objectives and measurable commercial outcomes including MQLs, SQLs, influenced pipeline, and revenue contribution
Develop scalable digital strategies to support product launches, webinars, conferences, and scientific campaigns
Partner with Marketing Operations to improve lead routing, attribution, and campaign reporting

Data, Analytics & Optimization
Establish KPIs, dashboards, and reporting frameworks across all digital channels
Analyze campaign, website, and funnel performance to identify opportunities for optimization and growth
Utilize platforms such as Google Analytics, Google Search Console, Salesforce, Marketo, Linked In Campaign Manager, and SEMrush/Ahrefs
Deliver actionable insights and strategic recommendations to marketing and commercial leadership

Cross-Functional Leadership
Partner closely with Product Marketing, Scientific Affairs, Commercial, and Creative teams to ensure alignment across campaigns and messaging
Collaborate globally to create a cohesive and scalable digital strategy across business units
Lead agency…