Director, Digital Marketing

Director, Digital Marketing Performance

Hybrid
- Billerica, MA

Quanterix is a global leader in ultra-sensitive biomarker detection, enabling breakthroughs in disease research, diagnostics, and drug development. Its proprietary Simoa technology delivers industry‑leading sensitivity, allowing researchers to detect and quantify biomarkers in blood and other fluids at concentrations far below traditional limits. With more than 3,400 peer‑reviewed publications, Quanterix has been a trusted partner to the scientific community for nearly two decades.

In 2025, Quanterix acquired Akoya Biosciences, The Spatial Biology Company, adding multiplexed tissue imaging with single‑cell resolution to its portfolio. Together, the combined company offers a uniquely integrated platform that connects biology across blood and tissue‑advancing precision medicine from discovery to diagnostics.

The Director of Digital Marketing Performance will lead the strategy, execution, and optimization of Quanterix's global digital ecosystem, which has unified Quanterix and the Akoya Biosciences Spatial companies into a single, high‑performing digital experience. This role will own the company's digital performance strategy across website experience, SEO, PPC, Linked In advertising, paid digital campaigns, retargeting, and demand generation, with a strong focus on driving pipeline growth, lead conversion, and commercial impact.

The ideal candidate combines strategy with hands‑on digital expertise and has experience building integrated campaigns that effectively engage scientific, clinical, and biopharma audiences across the customer journey.

Own the strategy, performance, and optimization of the Quanterix digital experience.

Lead website strategy focused on user experience, conversion optimization, lead capture, and engagement.

Optimize site architecture, navigation, landing pages, and content pathways to improve customer journeys and conversion rates.

Partner with Product Marketing and Scientific teams to ensure technical and scientific content is effectively translated into compelling digital experiences.

Leverage analytics, heatmaps, A/B testing, and user behavior insights to continuously improve website performance and conversion.

Develop and execute a comprehensive SEO strategy to increase organic visibility, website traffic, and inbound lead generation.

Drive technical SEO, keyword strategy, on‑page optimization, backlink strategy, and content optimization.

Identify high‑value search opportunities related to biomarkers, assays, spatial biology, proteomics, diagnostics, and life science applications.

Partner with content and scientific marketing teams to optimize webinars, publications, application notes, and product pages for search performance.

Monitor and report on rankings, organic traffic, engagement, and conversion metrics.

Lead digital performance marketing strategy across Google Ads, Linked In Ads, display advertising, retargeting, and paid social channels.

Develop and optimize paid campaigns targeting researchers, clinicians, biotech, and pharmaceutical audiences.

Own campaign strategy including audience targeting, keyword optimization, budget allocation, creative testing, and performance measurement.

Execute and optimize retargeting campaigns to improve engagement, nurture prospects, and accelerate conversion through the funnel.

Drive continual optimization of ROAS, CPC, CTR, conversion rates, and pipeline contribution.

Manage external agencies while maintaining strategic oversight and accountability for performance.

Partner with Commercial, Product Marketing, and Regional Marketing teams to drive integrated demand generation campaigns.

Build full‑funnel digital campaigns that support awareness, lead generation, nurturing, and pipeline acceleration.

Align digital programs to business objectives and measurable commercial outcomes including MQLs, SQLs, influenced pipeline, and revenue contribution.

Develop scalable digital strategies to support product launches, webinars,…