Senior Director, Strategic Marketing

THE ROLE:

Entegris is seeking a new Senior Director, Strategic Marketing for our Advanced Purity Solutions Division. This new hire will lead strategic marketing activities to support our APS divisional business units and sales functions. They will partner directly with our divisional leaders to drive marketing strategy and execution.

Senior Director, Strategic Marketing

Entegris is seeking a new Senior Director, Strategic Marketing for our Advanced Purity Solutions Division. This new hire will lead strategic marketing activities to support our APS divisional business units and sales functions. They will partner directly with our divisional leaders to drive marketing strategy and execution.

The ideal hire in this role will come to Entegris with a strong technical background with knowledge of yield, defect, and/or contamination control in the semiconductor industry. Your expertise will drive our market strategy and activities aimed at growth and market leadership in the semiconductor industry.

• Conduct comprehensive market research to identify trends, customer roadmaps, and competitive landscape related to filtration, purification, micro-environment, fluid handling, sensing, and other products.
• Identify key market opportunities and recommend Entegris strategy to address each of those opportunities through thorough market research, deep dive of customer voices, SWOT analysis, and prioritization process.
• Working with division and corporate business development team to explore the best business approaches for each product line, including making it ourselves, licensing, outsourcing, joint-venture, M&A, start-up investment and other possibilities.
• Develop robust market strategies, defining market segments and product targets, SAM/TAM, supporting TCO model, POR mapping, market share, and Mekko charts.
• Provide critical inputs to key product functions including strategic pricing, targeted customers, and go-to-market strategies (OEM vs. End-user).
• Support the development of compelling market messages, case studies, and white papers.
• Attend relevant industry conferences to build and maintain a strong professional network.

• Industry Knowledge:
  Deep understanding of semiconductor manufacturing processes and extensive experience working in fabs, OEMs, or at Tier-1 suppliers.
• Preferred Experience:
  
  Fab contamination control/yield enhancement experience
• Experience with Entegris Products:
  Familiarity with Entegris products.
• Professional
  
  Experience:
  
  Proven track record in technical marketing, strategic marketing, market research, application, or product management.
• Analytical
  
  Skills:
  
  Strong analytical ability and strategic thinking skills to drive market strategies.
• Level of
  
  Experience:
  
  7-10+ years of relevant technical/marketing experience (Technical Marketing, Strategic Marketing, Solutions Marketing, Applications Engineering, Solutions Engineering or similar) in the semiconductor industry.
• Travel:
  Ability to travel up to 25%

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Our total rewards package…