Marketing Research & Insights Manager

Market Research & Insights Manager

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Market Research & Insights Manager is responsible for proactively collaborating with stakeholders to design and execute research projects that inform business strategies. This role includes developing a robust learning agenda, identifying gaps in consumer understanding, and leveraging both ongoing and ad‑hoc research initiatives to deliver actionable insights. The position also identifies opportunities to integrate data sources to uncover impactful insights that support strategic objectives.

This is an onsite role which may be based out of one of the following office locations:

Pewaukee, WI

Waukesha, WI

Billerica, MA

Toronto, CA

• With input from stakeholders, create and refine a learning agenda that addresses key business questions in an independent and autonomous fashion.
• Identify opportunities to leverage consumer research to fill knowledge gaps and generate actionable insights.
• Partner with internal teams to design and execute research instruments that ensure high-quality data and meaningful findings.
• Lead cross‑functional research initiatives, fostering collaboration and alignment.
• Identify, onboard, and manage research suppliers to maximize value and deliver projects on time and within budget.
• Maintain relationships with research suppliers and consultants as required.

• Independently and autonomously manage all aspects of the market research process based on project objectives, including study design and refinement, questionnaire design/discussion guide development, questionnaire programming and recruitment, data collection, statistical analysis, reporting and presentation of results. Examples of projects include the execution of recurring research programs, such as voice of customer programs (VOC), ensuring methodological rigor and actionable results.
• Monitor ongoing/recurring research processes to maintain consistency and reliability over time.
• Manage shared resources to ensure that projects are managed efficiently and effectively.

• Summarize and analyze research results, translating complex data into clear, actionable insights that guide strategic decisions.
• Analyzing results will include use of Excel and SPSS, or platforms that perform functions like SPSS.
• Create and deliver impactful presentations tailored to various audiences, from individual contributors to executive leadership.
• Collaborate with teams to ensure research findings are effectively integrated into business strategies.

• Bachelor's degree in marketing, Business Administration, Psychology, Social Sciences, or a related discipline.

• No specific certification required, though relevant research certifications are a plus.

• Minimum 5 years of leadership experience in a Market Research and/or a quantitative/qualitative mixed methods research role (strong preference for experience in consultant/supplier side with both qualitative and quantitative skill sets).

• Expertise in both qualitative and quantitative research methodologies, including concept testing, positioning testing, consumer segmentations, customer behavior tracker, satisfaction surveys, price elasticity, brand health, optimization, product research, user research, etc.
• Proven track record of communicating research findings and strategic recommendations to a variety of audiences (e.g., product teams, design teams, marketing teams) and senior leadership.
• Exceptional project management, problem-solving, and critical thinking skills.
• Excellent written and verbal communication abilities.
• Demonstrated ability to foster alignment and collaboration across cross‑functional teams.
• Team‑oriented and collaborative, with a passion for…