Social Media Specialist

Job Description

Posted Friday, February 6, 2026 at 7:00 AM

Kampgrounds of America, Inc. (KOA) is the world’s largest network of privately owned campgrounds and the leader in outdoor hospitality. KOA has 500+ locations across the United States and Canada including a mix of franchised and company-owned parks (OAK). Founded in 1962, the mission of KOA is “connecting people to the outdoors and each other,” and those who represent the brand share the values of being family-oriented, passionate, entrepreneurial, customer-focused, and innovative.

At KOA, we believe the outdoors is fun and for everyone. We are committed to having an environment where all are treated with dignity and respect. We strive to:

• intentionally create a sense of community and belonging for our guests, employees and franchise partners
• continually educate ourselves and expand our knowledge to foster an inclusive and supportive environment
• sustain a culture that promotes diversity of thought and experiences
• ensure everyone has the ability to experience the outdoors and that our facilities are accessible to all
• drive change in our company and industry through action and implementation

Summary:

The Social Media Specialist is responsible for thehands-on execution of KOA’s social media strategy, directly maintaining the brand across all social platforms and digital communities. Working under the direction of the Social Media Manager, this role drives reach, engagement, and loyalty through the creation of high-quality content, proactive community management, and technical platform optimization. The Specialist handles day-to-day social operations,coordinates with freelance contributors and agency partners, and executes the production of KOA's blog content to ensure it meets brand standards and marketing objectives.

Essential Duties and Responsibilities:

• Strategic Support:
  
  Serve as a core contributor to the marketing team by executing social media strategies and content plans that align with brand objectives.
• Platform Performance:Execute optimization tactics to meet growth and engagement goals. Maintain real-time reporting dashboards and provide data-driven insights to management.
• Community Engagement:
  
  Execute daily social listening and brand monitoring. Provide timely, on-brand responses and escalate sensitive issues according to theKOA Service Plan. Monitor and respond to comments, messages, and posts across Facebook, Instagram, X (Twitter), Tik Tok, and Linked In.
• Content Production:
  Schedule and maintain KOA’s social content calendar. Develop creative and engaging camping-related graphics, photos, and videos for Facebook, Instagram, Tik Tok, X, You Tube, and any other platforms that support the KOA brand. Create captions that align with KOA’s brand voice and encourage community engagement. Search for high-quality UGC across Facebook, Instagram, and Tik Tok, and reach out to users to request permission to share their content on KOA’s platforms.
  
  Edit and review blog posts as needed for KOA’s blog. Load content and imagery to KOA’s blog and help manage archiving and updating of current and past articles.
• Franchise Social Media Support:
  Engage with our franchise partners for as-needed troubleshooting support for their own social media pages. Monthly creation of generalized social posts for franchise use.
• Campaign Execution:
  
  Implement paid and organic campaigns in partnership with agencies, handling the technical publishing and performance tracking of posts.
• UGC Sourcing:
  
  Curate user-generated content (UGC), manage permission requests, and organize assets within
  
  Sprout Socialor other digital asset tools.
• Blog Coordination:
  
  Support the KOA blog by drafting posts, formatting content forSEO best practices, and coordinating with internal contributors.
• Program Administration:
  
  Facilitate the "Get Out There Grant" and social giveaways, handling the logistics of entries, partner coordination, and prize fulfillment.
• Tool Mastery:
  
  Serve as the power user for Sprout Socialand
  
  SOCi, ensuring all scheduling and engagement workflows are optimized.
• Trend Monitoring:
  
  Proactively identify emerging social trends and propose new content formats for the Manager to review and pilot

Require…