Product Marketing Manager

WCG delivers transformational solutions that accelerate clinical research and advance human health. We serve the experts, innovators, and pathfinders on the front lines of science and medicine—empowering them to develop breakthrough therapies while ensuring the risks of progress never outweigh the value of human life. Together, we stimulate growth, maximize efficiency, and shape the future of clinical trials.

At WCG, we invest in our people because you are the driving force behind our mission. When you grow, our impact grows. When you thrive, research accelerates. We empower you to build a meaningful career while advancing the work that improves lives.

• Comprehensive health and financial protection – Medical, dental, vision, life and disability insurance, 401(k) with company match, and flexible spending accounts
• Resources that support your whole life – Employee assistance programs and work/life balance tools
• Investment in your growth – Referral bonuses, tuition reimbursement, on-the-job training, certification assistance, and continuing education support
• Time to recharge – Paid holidays, vacation, and sick time
• Pathways forward – Career development opportunities across One WCG

We practice transparency in everything we do, including compensation. The salary range for this position reflects our commitment to fair, competitive pay based on your qualifications, experience, skills, education, and location. Together, we'll find the right fit for your expertise and our shared mission.

The Product Marketing Manager supports go-to-market execution through messaging development, launch coordination, and sales enablement collaboration.

This role works closely with Go-to-Market, Sales Enablement, and Demand Generation teams to ensure priority solutions are clearly represented in campaigns, training, and thought leadership.

The Manager focuses on execution excellence while building strong product marketing fundamentals.

• Support development of market definitions, buyer personas, and messaging frameworks using the Pragmatic Marketing approach.
• Gather customer, market, and competitive insights to support positioning and GTM efforts.

• Support product launches in collaboration with Go-to-Market and Sales Enablement teams.
• Contribute to creation of sales tools, messaging guides, and training materials.
• Coordinate with Demand Generation and Content teams to support campaigns and thought leadership tied to product priorities.

• Partner with Product, Sales, and Marketing teams to ensure consistent and effective product narratives.
• Assist with analysis of funnel performance, win/loss insights, and competitive trends.
• Other duties as assigned by supervisor. These may, on occasion, be unrelated to the position described here.

• Bachelor’s degree in marketing, business administration, communication, or related field required. Graduate degree preferred.

• Pragmatic Marketing Certification desirable

• 4-7 years of experience in Product Marketing, Product Management, or related roles.
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.
• Strong cross-functional collaboration, communication, and analytical skills.
• Demonstrated ability to influence senior sales leaders and account teams.
• Background in clinical trials, life sciences, healthcare technology, or complex B2B services strongly preferred.
• Strong organizational skills and attention to detail.
• Strong analytical skills, including experience with white space analysis and account…