Advertising Specialist Harrah's Gulf Coast

Responsible for managing and supporting the execution of advertising, digital, and social campaigns.

• Leads and is responsible for all aspects of social media, photo and video shoots.
• Maintains and supplements the video library at Harrah’s Gulf Coast.
• Initiate and develop heavy focus on online reputation management.
• Interfaces with corporate brand, corporate internet, property departments, agencies, media and marketing personnel in the planning, implementation and execution of all advertising/media related programming.
• Negotiates with vendors to secure production needs and disseminate advertising information and advertising mediums needed for production and execution of all print, broadcast, and internet campaigns.
• Responsible for the execution of advertising campaigns, direct mail, graphic design, website and social media information.
• Responsible for forecasting and managing departmental budgets.
• Provides necessary information to enable appropriate departments to evaluate the success of campaigns on the basis of media coverage generated, casino drop or other qualitative and quantitative measures.
• Manages the opening of job requests and ensures jobs are produced on strategy, on deadline and within budget.
• Responsible for ensuring all signage is accurate, relevant and in good condition.
• Monitors quality and ensures adequate supply of all advertising/collateral in designated locations.
• Reviews invoices for accuracy. Maintains cost records and samples of all projects.
• Maintains and updates status reports on all projects in progress.
• Maintains a creative file on all projects.
• Performs other advertising and marketing-related duties as assigned.
• Acts as a role model and always presents oneself as a credit to Harrah’s and encourages others to do the same.
• Meets the attendance guidelines of the job and adheres to regulatory, departmental and company policies.