More jobs:
Manager – Programs/Projects
Job in
City of Binghamton, Binghamton, Broome County, New York, 13901, USA
Listed on 2026-09-18
Listing for:
Jobtailor
Full Time
position Listed on 2026-09-18
Job specializations:
-
IT/Tech
Digital Marketing, Data Analyst, SEO -
Marketing / Advertising / PR
Digital Marketing, SEO
Job Description & How to Apply Below
- Lead digital programs and projects for customer communications across Avangrid Networks, including planning, development, and execution for customer alerts, push notifications, web, email, and similar channels
- Identify opportunities to enhance digital communications through new channels, targeting strategies, and content approaches
- Own campaign performance measurement using Google Analytics and other digital analytics platforms
- Analyze customer behavior, engagement, and conversion metrics to identify trends and actionable insights
- Develop and deliver recurring campaign reporting, including campaign-level, channel-level, and executive summaries
- Collaborate with internal stakeholders to align communications strategy with business goals and customer needs
- Deliver on-strategy, on-brand, on-time, and on-budget results
- Serve as lead team member for day-to-day goals and provide expertise and timely decision-making
- Hold project team members accountable for results
- Bachelor’s degree in communications, marketing, English, business, or related field with 7 years relevant experience required
- Demonstrated experience using digital analytics tools (e.g., Google Analytics) to measure and optimize campaign performance
- Hands‑on experience creating and managing UTM parameters for campaign tracking
- Excellent writing and editing skills, with a concentration in digital communications initiatives
Demonstrates expertise in leading digital communication programs and projects, utilizing digital analytics tools like Google Analytics to measure campaign performance and optimize strategies. Strong skills in writing, editing, and delivering impactful communications that align with business goals and customer needs.
Highest‑signal resume keywords- Digital Communications Strategy
- Google Analytics Proficiency
- Campaign Performance Measurement
- Writing and Editing Skills
- Stakeholder Collaboration
- Digital Analytics
- Campaign Tracking
- UTM Parameter Management
- Customer Engagement Analysis
- Conversion Metrics Analysis Soft Skills
- Decision-Making
- Accountability
- Collaboration
- Customer Communications
- Digital Programs
- Campaign Reporting
- Targeting Strategies
- Content Approaches
- Google Analytics
- Digital Analytics Platforms
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