Digital Communications Manager

Job Title: Digital Communications Manager

Company: NYSEG

Location: NY

• Binghamton, Rochester, Lancaster or Albany

Work type: Office

The salary range for this position is dependent upon experience and location, ranging from $87,600 - $109,500.

• Competitive benefits and growth opportunities
• 12% 401(k) match
• Comprehensive health, dental, and vision insurance
• Professional development and clear career‑advancement pathways

For more information, please visit:
Benefits - Avangrid

This role will function as a key player on a high-impact communications team responsible for creating and executing communications across a variety of channels, with a primary focus on digital communications. This includes omni-channel program creation and production and tracking of tactics. They will leverage their exceptional writing, content production, and digital communications expertise to develop knowledgeable and engaging content for Avangrid’s customer communications channels.

• Lead digital programs and projects for customer communications across Avangrid Networks, including the planning, development and execution for customer alerts, push notifications, web, email, and similar.
• Identify opportunities to enhance digital communications through new channels, targeting strategies, and content approaches
• Own campaign performance measurement using tools such as Google Analytics and other digital analytics platforms. Analyze customer behavior, engagement, and conversion metrics to identify trends and actionable insights.
• Develop and deliver recurring campaign reporting (campaign-level, channel-level, and executive summaries)
• Collaborate with internal stakeholders to align communications strategy with business goals and customer needs.
• Delivers on-strategy, on-brand, on-time, on-budget results. Is the lead team member with respect to accomplishing day-to-day goals and provides expertise and immediacy of decision making.
• Holds project team members accountable for results.

• Bachelor’s degree in communications, marketing, English, business, or related field with 7 years relevant experience required.
• Demonstrated experience using digital analytics tools (e.g., Google Analytics) to measure and optimize campaign performance.
• Hands‑on experience creating and managing UTM parameters for campaign tracking.
• Excellent writing and editing skills, with a concentration in digital communications initiatives.
• Initiative & Change
• Focused on Results
• Customer Centric (internal and/or external)
• Communication

AVANGRID is committed to a diverse and inclusive workplace. AVANGRID is an equal opportunity employer and does not discriminate on the basis of an individual’s sex, gender, gender identification, gender expression, race, color, religion, national origin, age, ancestry, genetic information, medical condition, physical or mental disability, marital status, sexual orientation, military or veteran status, or other characteristics or conditions protected by law.

Avangrid employees may be assigned a system emergency role and in the event of a system emergency, may be required to work outside of their regular schedule/job duties. This is applicable to employees that will work in Connecticut, Maine, Massachusetts, and New York within AVANGRD Network and Corporate functions. This does not include those that will work for Avangrid Renewables

NY STATE ELECTRIC & GAS CORP

Please note that any applicant who is not a citizen of the country of the vacancy will be subject to compliance with the applicable immigration requirements to legally work in that country.

At Avangrid we provide fair and equal employment and advancement opportunities for all employees and…