Marketing Specialist; Revenue & Demand

About CRV Surveillance

Our customer’s protection is our priority. That philosophy has led to exponential growth since we were founded in 2010. Corey Varden, Owner/CEO, started the company to help fill a need he saw to provide superior security options for businesses at a competitive price. Our core business consists of creating custom-designed security solutions for our customers. We install, maintain, monitor, and inspect a wide range of integrated building protection systems, including access control, video camera surveillance, fire alarms, and burglar alarms.

We prioritize service after the sale because we want to ensure our security solutions exceed our customer’s expectations, not just for today, but for years to come.

• Demand Generation
  • Targeted list building using Zoom Info
  • Outreach campaigns tied to ICPs
  • Understanding of campaign funnels
• ✅ 2. Email Marketing
  • Build and run email campaigns
  • Segmentation and nurture sequences
  • Track replies, meetings, re-engagement
• ✅ 3. Linked In Execution
  • Organic and paid
  • Support sales outreach
  • Repurpose sales content
• ✅ 4. Basic Paid Media
  • Display ads + retargeting (Linked In/Google optional)
  • Budget setup and monitoring
  • Simple performance analysis
• ✅ 5. CRM Handling
  • Net Suite CRM campaign tracking
  • Data hygiene
  • Report lead sources → sales results
  • Prepares for Secure Serv CRM integration
• ✅ 6. Website Content
  • Update site copy + landing pages
  • Manage forms, CTAs, tracking
  • Ensure analytics/UTMs aligned

These are support responsibilities — not something they need to master but should be able to coordinate or run with oversight:

• ✅ Coordinate with Taylor for:
  • Theme tweaks
  • Layout changes
  • Plugin or structural updates
• ✅ Support for events/tradeshow logistics
• ✅ Manage simple creative assets (Canva/templated design)

• A design or web developer
• A director responsible for strategy only
• A “social-media influencer”
• A pure brand/awareness specialist

This position directly supports how CRV grows. You’ll help bring in new customers, strengthen our market presence, and make sure marketing activity translates into real opportunities for the business.