Marketing Specialist - East Coast

Responsibilities

• SEO & AI Discovery Enablement:
  Support SEO and AI visibility efforts by contributing research, coordination, and preparation work such as keyword and topic research inputs, content briefs, metadata recommendations, internal linking documentation, and performance reporting—executed within Hub Spot, including Content Hub and website tools.
• AI, LLM & Emerging Technology Application:
  Apply AI, LLM, and AI-driven search tools to improve marketing research, content preparation, reporting, and operational efficiency, including the use of Hub Spot AI features across Content Hub, Marketing Hub, and reporting tools. Stay current on AI search trends and competitor analysis.
• Content Development & Topic Ideation:
  Contribute to marketing content across multiple channels, including blogs, email, social media, and digital assets, created, managed, and optimized within Hub Spot Content Hub. Conduct AI-informed topic research and ideation aligned to buyer intent, industry trends, and answer-focused content needs, ensuring content is structured appropriately for Hub Spot-hosted web pages and assets.
• Digital Presence, Community & Reputation Coordination:
  Coordinate social, community, and third-party platform activity using Hub Spot Marketing Hub and Social tools where applicable. Track engagement, visibility, and reviews across channels that influence trust.
• Performance Tracking & Trend Monitoring:
  Collect data and assist in tracking KPIs for campaigns, digital initiatives, and projects using Hub Spot and Google analytics and dashboards. Monitor industry trends, competitor activity, and emerging marketing opportunities, and surface insights through Hub Spot reporting and documentation.
• Cross-Functional Marketing Coordination:
  Coordinate marketing initiatives across Sales, Product, Events, Customer Experience, and Leadership teams. Manage project timelines, deliverables, and dependencies to ensure smooth collaboration and keep revenue-impacting initiatives moving forward efficiently.
• Campaign Execution Support & Project Management:
  Support the implementation of marketing campaigns across email, social media, digital ads, and content distributing. Track progress, deadlines, deliverables, and launch readiness to ensure campaigns are delivered accurately and on schedule within Hub Spot.
• Hub Spot Administration & Reporting Execution:
  Execute Hub Spot operational tasks including data hygiene, workflow maintenance, lifecycle tracking, and dashboard creation and updates across Marketing Hub, Content Hub, and CRM. Implement reporting changes required to reflect AI-driven discovery, branded demand, direct traffic, engagement, lead generation, and conversions that result in revenue.

• 3-5 years of hands-on experience using Hub Spot, including Marketing Hub, Content Hub, CRM, reporting, workflows, and dashboards
• Experience coordinating organic marketing campaigns across multiple channels
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Experience with GA4 for website analytics and performance tracking
• Experience with SEMrush or equivalent SEO/competitor research tools
• Strong project management skills and ability to manage multiple priorities
• Excellent written and verbal communication skills

• Experience supporting Google paid advertising campaigns
• Experience working in SaaS or technology sectors
• Familiarity with the residential industry, specifically condominiums, HOAs, multifamily residential, or proptech is a plus
• Experience in written brand storytelling and in-depth content creation
• Portfolio of work showcasing marketing campaigns, content creation

• Remote First, Flexible PTO, Birthday Holiday, Summer Fridays
• Paid Parental Leave, Bereavement Leave
• Medical, Dental, & Vision benefits, Company sponsored HRA, Short Term/Long Term Disability, Life Insurance
• 401k with 4% matching
• Company Events, Holiday Parties, Friendly Office Competitions
• Professional Development Opportunities