Digital Marketing Coordinator

Boulo Solutions is partnering with a Birmingham, AL based fast-growing, consumer-facing online platform focused on simplifying complex life processes through technology. Our mission is to help individuals move through important transitions with greater ease, affordability, and confidence. As we continue to scale, we’re looking for a motivated Digital Marketing Coordinator to support marketing initiatives across multiple channels. This is an onsite position in Birmingham, AL.

This is a highly hands-on role that will play a meaningful part in driving growth and brand awareness. You’ll work closely with senior leadership and cross-functional partners in a collaborative, fast-paced environment, contributing directly to impactful projects while continuing to develop your marketing skill set.

• Assist with blog updates, basic copywriting, editing, and proofreading
• Publish and update blog posts, SEO landing pages, and other digital content using a CMS or automation tools
• Repurpose existing content from webinars, presentations, demos, and customer conversations into new formats
• Coordinate with designers to create compelling visual assets
• Support sales enablement by maintaining organized marketing asset libraries for easy access

• Support the execution of paid and organic marketing campaigns
• Assist with performance tracking, reporting, and analytics
• QA content, links, creative, and assets prior to campaign launches

• Assist in the creation, launch, and optimization of email campaigns (newsletters, promotions, lifecycle emails)
• Monitor email performance and audience engagement metrics
• Identify opportunities for testing, segmentation, and optimization

• Develop and manage social media content in collaboration with internal stakeholders and designers
• Maintain a social media calendar, including scheduling and monitoring posts across platforms (e.g., Linked In, Instagram, Facebook)
• Engage with followers and relevant trends across social platforms

• Research and identify potential affiliate or partnership opportunities
• Support outreach efforts and help maintain partner communications

• Maintain marketing calendars, project plans, asset libraries, and content repositories
• Help document and organize marketing processes to improve efficiency and scalability
• Stay informed on industry trends and competitive landscape

• 2–4 years of relevant experience in consumer or digital marketing
• Strong written and verbal communication skills with high attention to detail
• Comfort working with data-driven metrics and tools such as Microsoft Excel
• Familiarity with social media platforms and basic email marketing tools (e.g., Hub Spot, Customer.io, or similar)
• Ability to collaborate effectively within a remote team environment
• Strong organizational and project management skills; able to manage multiple priorities
• Comfortable wearing multiple hats, working independently, and navigating ambiguity in a fast-paced setting

• The opportunity to contribute to a product that supports people through meaningful life moments
• A collaborative and supportive team culture
• Direct mentorship and exposure to senior leadership
• Competitive compensation and benefits (15 days PTO, 5 sick) and good healthcare plan.