Social Media Governance & Operations Specialist

At Regions, the Social Media Administrator position manages online communities and engages with consumers for the purpose of building affinity and preference for Regions.

• Manages and develops online content, content libraries, and sources content for social media interaction which meet strategic plans and initiatives
• Engages with online communities and customers to promote Regions in a manner which best represents the brand and reflects the priorities of Regions
• Optimizes social media content based on targeted audience
• Remains informed of evolving trends and updates as they relate to relevant social media platforms
• Applies complex advertising techniques to maximize content effectiveness
• Researches and remains informed of evolving trends within targeted audience
• Utilizes keyword placement to maximize effectiveness
• Leads brainstorming sessions with team to develop effective ideas and techniques
• Collaborates with senior management to lead strategic initiatives as they relate to online marketing and content
• Offers creative guidance to junior writers for the purpose of continuous improvement

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

• Bachelor's degree in Marketing, Communications, or related field
• Five (5) years of experience in marketing and/or communications
• Advanced knowledge of social media platforms
• Working knowledge of analytical tools as they relate to consumer engagement and reach

• Ability to learn additional systems as needed
• Ability to research, analyze data, and derive facts
• Ability to work under pressure and meet deadlines
• Good judgment for customer interaction online
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Strong verbal, written communication, and organizational skills
• Strong work ethic and self-motivation

The Social Media Governance & Operations Specialist sits within the Social Media team and is responsible for ensuring Regions’ social media ecosystem operates in a compliant, secure, and scalable manner. This role provides enterprise governance, risk management, and operational oversight across all social media platforms and programs, enabling growth while ensuring alignment with regulatory, legal, and brand standards. The role serves as Social Media’s primary liaison to Legal, Compliance, Risk, Marketing, and external partners.

• Own and maintain Social Media Use Standards, policies, and governance documentation.
• Partner with Legal, Compliance, Risk, and Privacy to ensure regulatory alignment.
• Lead risk assessments for new platforms, pilots, tools, and feature changes.
• Define content guardrails, escalation paths, and crisis governance frameworks.
• Support audits, reviews, and regulatory inquiries related to social media use.

• Own enterprise social media account inventory, ownership, and lifecycle management.
• Govern access controls across native platforms, Sprinklr, SailPoint, and related systems.
• Manage user provisioning, role-based access, approvals, and periodic reviews.
• Oversee vendor and agency access, ensuring least-privilege and documented controls.
• Maintain workflows, SOPs, and operational documentation to ensure continuity and security.

• Provide governance and operational oversight for enterprise programs including:
  • Associate Advocacy
  • Social Selling
  • Executive / Senior Leader Social Presence
• Partner with program owners to support compliant, scalable execution.
• Develop and deliver training, education, and awareness materials.
• Enable “safe-to-scale” participation through clear guidance and guardrails.

• Govern social listening standards, including approved monitoring scope and exclusions.
• Support community management, listening, and platform audits.
• Surface risk trends, findings, and emerging issues to leadership.
• Partner with strategy vendors and internal teams to ensure insights are actionable and aligned.