Marketing Technology & Data Specialist - Reach

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional, and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen.

The Marketing Technology & Data Specialist is a strategic, hands‑on role supporting both the current roll‑out of advanced demand generation initiatives and ongoing modernization of Spectrum Reach’s full demand gen technology ecosystem. This specialist serves as a bridge between marketing strategy, data operations, automation, AI‑supporting execution, and campaign execution—ensuring cross‑functional agility and readiness for future innovations.

• Support implementation, workflow, and ongoing optimization of key martech stack components, including CRM, marketing automation, ABM, AI orchestration, data warehouse tools and 3rd party databases.
• Assist with setup and enhancement of marketing, sales, and customer experience workflows—leveraging first- and third-party data, segmentation, targeting, measurement, and reporting.
• Build and manage rule-based and dynamic workflows that power demand gen, nurture streams, campaign management, and cross-channel activation—while supporting additional transformation projects over time.
• Collaborate on new marketing technology initiatives (e.g., new tools, platform integrations; including AI platforms, pilot programs, data governance, omnichannel analytics) beyond the demand engine.
• Work with business, analytics, and data science teams on segmentation logic, data enrichment, campaign insights, and process improvement—driving new approaches for audience targeting and lead optimization.
• Maintain data governance ensuring clean, accurate data; support troubleshooting and user acceptance for marketing and analytics platforms.
• Document workflows and build playbooks to support adoption, training, and scale across various functional groups.

• Bachelor’s degree in Marketing, Information Systems, Data Science, or related field.
• 2+ years in marketing operations, martech management, or analytics—ideally in an enterprise/B2B environment.
• Experience with CRM systems (Salesforce strongly preferred), marketing automation (e.g., Marketing Cloud, Pardot, Marketo), ABM platforms (6sense/Demandbase) and handling database/integration projects (Snowflake or similar), and AI-powered orchestration tools.
• Skills in workflow logic, campaign automation, and reporting/dashboarding.
• Advanced Excel/data and SQL manipulation skills; knowledge of APIs, or AI-powered marketing tools is a plus.
• Keen interest in new marketing growth technologies, digital transformation, and AI/data-driven practices.
• Excellent communication, collaborative problem-solving, and process documentation skills.

• Exposure to ABM, lead scoring, segmentation, or intent data solutions.
• Familiarity with advanced analytics, omnichannel campaign tracking, and pilot adoption of new martech/AI tools.
• Experience connecting customer data platforms (CDPs) or real-time decision engines or marketing workflows.
• Growth/evolution mindset—with a desire to expand responsibilities into new areas as the business, platforms, and team evolve.

A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

Marketing Technology & Data Specialist - Spectrum Reach
• Birmingham, Alabama