Product Manager, Marketing Technology

Position Summary

Liberator Medical Supply, a subsidiary of BD, is seeking a Software Product Manager, Mar Tech to lead and inspire teams focused on all aspects of our Salesforce platform to drive innovation, quality, and customer excellence. You will lead a team building solutions that enable the organization to make accurate customer‑first decisions at every level, at the speed business demands.

• Lead the product management lifecycle from ideation to launch, ensuring alignment with company goals and customer needs.
• Deeply understand customers, technology, processes, and business goals.
• Help the organization scale through technology‑driven solutions.
• Develop and maintain a product roadmap, prioritizing features and enhancements based on market research, customer feedback, and business objectives.
• Own the product lifecycle: deliver features, learn from user adoption metrics and feedback, and broadly communicate product strategy, tactics, and operations.
• Manage all aspects of the product development lifecycle including research, design, proposals, prioritization, implementation, and post‑launch maintenance.

• Partner and coordinate cross‑functionally across Digital Marketing, Digital Technology, Business Intelligence, and other teams to understand business needs and translate those into action.
• Collaborate with engineering, marketing, sales, and customer support teams to define product requirements and deliverables.
• Guide and motivate a cross‑functional team through the full product development lifecycle using discovery, iterative design, and agile development methodologies.
• Build and strengthen relationships with internal and external partners.
• Communicate product vision, strategy, and progress to stakeholders, including senior leadership.

• Define and track key performance indicators (KPIs) to measure product success and drive continuous improvement.
• Use product metrics that measure progress toward the goal, communicate regularly, and optimize based on results.
• Develop and enhance the platform to implement testing strategies and execution plans to optimize and improve performance of customer marketing programs.
• Build and strengthen relationships with internal and external partners.

• Bachelor’s degree or equivalent experience in Business, Computer Science, Engineering.
• 5+ years of software product management experience.
• 5+ years’ experience designing and building on CRM platforms.
• Experience with Mar Tech products and technology:
  Salesforce Marketing Cloud, Salesforce Experience Cloud, Personalization, Google Analytics, Pendo.io, Fullstory, and Salesforce Commerce Cloud or similar.
• 5+ years’ experience working in a collaborative Agile environment leading remote teams through grooming, planning, daily stand‑up, etc.
• 3+ years in managing, supporting and optimizing CRM and Marketing Technology platforms integrated with an eCommerce stack.
• Mature interpersonal skills to guide interactions with partners in design, engineering, marketing, sales, customer service, and legal.
• History of using highly analytical abilities to synthesize complex and diverse information.
• Experienced in successful group presentations and conducting meetings, able to articulate verbally.
• Track record of identifying and resolving problems in a timely manner and gathering and analyzing information skillfully.

• Experience with business intelligence and data warehouse tools.
• Experience with customer journey mapping and personalization strategies, leveraging Salesforce Data Cloud or similar tools to drive targeted, omnichannel engagement.
• Familiarity with API integrations and marketing technology architecture.
• Experience with healthcare industry and understanding HIPAA/HITECH regulations and guidelines for securing ePHI data.

While performing duties on the job, employees are required to talk or hear, walk, sit; use hands to finger, handle, or feel. The employee is occasionally required to stand. The person occasionally lifts and/or moves up to 10 lbs.

While performing the duties of this position, the…