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Director, Demand Generation
Job in
Birmingham, Jefferson County, Alabama, 35275, USA
Listed on 2026-02-12
Listing for:
SalaryGuide
Full Time
position Listed on 2026-02-12
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Strategy, Marketing Manager
Job Description & How to Apply Below
Responsibilities
- Lead the integrated demand generation strategy to achieve new-logo pipeline and revenue targets
- Design, launch, and optimize multi-channel campaigns across digital, paid, and organic channels to drive awareness, engagement, and conversion
- Collaborate with Product Marketing, Content, and Sales to create ICP-aligned messaging, offers, and programs that fuel pipeline growth
- Partner with Marketing Operations to refine lead scoring, attribution, and funnel visibility across systems
- Partner cross-functionally with Brand, Product Marketing, and Sales to ensure cohesive go-to-market execution and shared success metrics
- Provide guidance and light management for field marketing and marketing automation resources, ensuring alignment to goals and timely delivery of initiatives
- Cultivate collaboration, efficiency, and curiosity across internal teams and external partners
- Oversee performance across SEO, AEO, SEM, paid media, and other digital channels
- 10+ years of progressive experience in B2B SaaS marketing, with deep expertise in demand generation, digital strategy, and performance marketing
- Proven track record of building and executing scalable programs that deliver measurable pipeline growth
- Strong understanding of SEO, AEO, SEM, paid media, and digital advertising strategies
- Experience working cross-functionally and providing mentorship or light management within small, agile teams
- Highly analytical mindset with ability to translate data into insights and actions
- Proficiency with marketing automation, CRM, and analytics platforms (Salesforce, Pardot/Account Engagement, Google Analytics, SEMrush, etc.)
- Excellent communication, collaboration, and stakeholder management skills
- Experience with programmatic advertising platforms such as Genius Monkey, Stack Adapt, or Fluency
- Health, dental, and vision insurance
- Paid Time Off
- Retirement savings plan (401k) with company match
- Life insurance
- Short term & Long-Term Disability
- Paid family leave
- Employee assistance programs (EAP)
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