Vice President Marketing

Responsibilities

• Build and lead a world-class marketing organization encompassing brand, communications, demand generation, digital marketing, and product marketing.
• Develop the company’s marketing strategy, positioning, and messaging aligned with revenue goals, market dynamics, and corporate priorities.
• Partner closely with Sales and Revenue Optimization to create integrated go-to-market plans that generate qualified pipeline and accelerate revenue.
• Own and elevate the TSC brand across all channels, ensuring consistent, compelling, and differentiated messaging.
• Oversee all corporate communications, PR initiatives, and industry visibility efforts.
• Ensure brand alignment across internal and external materials, proposals, pitches, and sales enablement collateral.
• Represent TSC at major industry events, conferences, and trade shows.
• Develop and execute robust demand generation programs to drive qualified leads across hospitality, gaming/casino, commercial, healthcare, and specialty services markets.

• 10+ years of progressive marketing leadership experience, preferably in hospitality, staffing, outsourced services, facilities management, or enterprise B2B service environments.
• Expertise across all marketing disciplines including brand, demand generation, digital, content, communications, and product/service marketing.
• Demonstrated success scaling a marketing function and building high-performing teams.
• Proven experience developing integrated go-to-market strategies that drive revenue at scale.
• Strong analytical capabilities with a data-driven approach to decision-making, budgeting, and forecasting.
• Experience partnering with Sales, Operations, Finance, and senior leadership teams.
• Deep understanding of marketing technology stacks and CRM/automation platforms.

• Strategic Vision & Forward-Thinking: A leader who brings new ideas, challenges the status quo, and thrives in a fast-paced environment with high expectations and no tolerance for mediocrity.
• Collaborative & Cross-Functional Leadership:
  Must assimilate quickly into TSC’s culture and work effectively with senior management—particularly Sales, Operations, Finance, and the CRO. Encourages communication, teamwork, and transparency.
• Driving Results: A decisive leader with a track record of building high-performing marketing teams, exceeding KPIs, and translating strategy into measurable success.
• Strong Business & Commercial Acumen:
  Understands both operational and commercial levers of a service-based business with the ability to connect marketing strategy to enterprise-level outcomes.
• Excellent Communication
  
  Skills:
  
  Exceptional written and verbal communication abilities, with the capacity to present ideas clearly, concisely, and persuasively to the CRO, CEO, and executive committee. Must possess strong emotional intelligence and polished executive presence.