Product Marketing Manager

Join One Advanced

Join the One Advanced Product Marketing team as a
Product Marketing Manager
and play a key role in shaping and delivering the product marketing strategy for our IQ Health workflows. These solutions are integral to all areas of Primary Care, NHS Trusts, Urgent Care and Private healthcare.

You will create long-term plans to support Product Marketing, Field Marketing, Sales, and Product Management teams. You will also lead go-to-market (GTM) activities and develop impactful sales enablement tools. By crafting clear messaging, value propositions, and customer-facing materials, you’ll contribute to innovation and growth for IQ Health.

This role offers the chance to make a real impact by refining strategies and understanding market demands. If you thrive in a fast-paced environment and enjoy championing best practices in product marketing frameworks, this role is made for you.

Key Responsibilities

Product Marketing Plan

• Develop and implement product marketing plans that align with:
  • IQ Health strategy
  • Roadmap planning and development
  • Commercial Unit business goals, sales targets, and marketing campaign plans
• Define messaging and positioning for our workflows, focusing on target health sub-sectors and personas.
• Create high-impact marketing assets that clearly communicate value to prospects and customers.
• Build and roll out effectively designed sales tools to support the sales team.
• Collaborate with Field Marketing and Sales teams to identify customer success stories and convert them into compelling content.
• Develop thought leadership content to support GTM initiatives.
• Plan and coordinate the execution of launches and releases.
• Act as a health expert, representing the business in sales meetings and events.
• Provide valuable customer feedback to shape product management decisions and influence the product roadmap.

Cross-Team Collaboration

• Partner with Product Marketing colleagues, Product Management, Sales, and Marketing teams to turn market insights into actionable strategies.
• Prepare and deliver presentations, briefs, and reports that clearly communicate key findings and proposals.

Competitor Intelligence

• Own the monitoring and analysis of competitors within the market.
• Ensure there is a knowledge base of competitor activity, identifying trends, positioning, and gaps for your products.
• Provide insights to guide marketing strategies, sales enablement tools, and product development.

Win/Loss Analysis

• Collaborate with Product Management and Sales teams to analyse win/loss data.
• Identify decision-making drivers and areas for improvement.
• Create actionable recommendations based on findings.

Market Sector Analysis

• Use identified emerging trends, customer needs, and growth opportunities to align go-to-market strategies effectively.

Product Alignment

• Develop powerful messaging that clearly articulates value.
• Build robust sales tools and assets to support customer engagement.
• Work alongside teams to uncover customer stories and transform them into impactful marketing content.
• Deliver product marketing plans in line with release schedules, ensuring clarity in GTM strategies.

Please note, applicants must have the legal right to work in the UK at the time of application.

Skills and Experience

• Proven experience in Product Marketing, or Product Management, Marketing, with a firm understanding of Product Marketing responsibilities.
• A proven track record in product positioning, understanding how it fits within the wider value proposition and messaging.
• Ability to manage multiple complex projects in a fast-paced environment.
• Outstanding verbal and written communication skills, with strong presentation expertise.
• Analytical thinking with the ability to turn insights into strategy.
• Experience in relationship management with internal stakeholders and customers.
• Competence in creating compelling and creative messages tailored to target audiences.

Personal Attributes

• Creative, proactive, and well‑organised.
• Confident, enthusiastic, and eager to expand the role and its impact.
• Strong empathy for customer challenges, with excellent listening skills.
• Collaborative working style; proven ability to work…