Social & Narrative Marketing Manager

Our History

The Storyteller Overland vibe started out as a drawing on a restaurant napkin in 2017 illustrating a desire to help people live more adventurous lives. Back then, very few had ever heard of an adventure van, and some at the restaurant table with CEO Jeffrey Hunter had doubts it would ever sell. The Storyteller Overland vibe started out as a drawing on a restaurant napkin in 2017 illustrating a desire to help people live more adventurous lives.

Back then, very few had ever heard of an adventure van, and some at the restaurant table with CEO Jeffrey Hunter had doubts it would ever sell.

The company officially launched in 2018 with a humble yet confident team of seven employees. Over the next year, we worked on launching our MODE 4x4 and finding dealer partners to work with, and finally, the dream was turning into a reality.

We’ve been fortunate to be full speed ahead since then. We’ve added sister companies to our galaxy and built out quite the impressive team – hopefully you included. We hit 500 vans built, then 1,000, then so many more that these milestones became difficult to keep track of. We’ve added new vehicles to our lineup and have built a massive community of like-minded adventurers that also continues to grow.

Today, Storyteller Overland is the most expansive adventure vehicle company in North America built on an authentic spirit of adventure, a passion for exceptionally well-crafted rigs, and a deep love and affinity for the community of owners we serve.

As we reflect on our history, though, we remind ourselves that our best ideas are still ahead of us, not behind us. Here’s to saying yes to the next grand adventure!

Workplace Vibe

We are proud to have a values-based culture, which means we focus less on rules & transacting and more on values & transforming. Our goal is to create workplaces and spaces where great people can do great things in order to thrive and flourish both professionally and personally.

Overview

Storyteller Overland is seeking a Social & Narrative Marketing Manager who owns our organic storytelling — across social, blog, email, and community — and operates with the mindset of an owner, not a task executor. You will plan, create, and manage content across every owned channel, and because that content calendar is so closely tied to everything we do, you'll also own the master marketing calendar that keeps launches, campaigns, and evergreen content moving in lockstep across the business.

This is a highly autonomous, strategy through execution-focused role. You instinctively know how to turn a build, a trip, or a community story into content that stops the scroll and deepens the connection people already have with this brand — and you know how to keep a calendar with a dozen moving parts from ever feeling chaotic. AI should already be a core part of your daily workflow, enabling you to move faster, generate better ideas, and produce more content without losing your voice.

General Responsibilities, Including But Not Limited To

• Own STO's social media strategy and day-to-day execution across Instagram, You Tube, Facebook, Tik Tok, X, and emerging platforms.
• Plan, create, and manage a consistent content and posting cadence that reflects the STO brand voice.
• Own the blog and editorial calendar, producing inspirational, product, practical, and community content.
• Own STO's email/newsletter content in partnership with the cross-functional teams.
• Build and own the master marketing calendar, aligning product launches, campaigns, events, PR moments, and content drops across the business.
• Translate the master marketing calendar into channel-specific content calendars for social, email, and blog.
• Partner cross-functionally with product, PR, events, and sales to confirm…