Senior Marketing Manager

LIV Development is seeking a Senior Marketing Manager to lead the execution of property marketing initiatives across its multifamily portfolio while supporting key corporate marketing and communications initiatives.

Reporting to the Assistant Vice President of Marketing & Communications, the Senior Marketing Manager serves as the day-to-day leader of property marketing, translating the company’s marketing strategy into integrated, property-level campaigns that drive leasing performance and ensure consistent execution.

As LIV Development’s central point of accountability for property marketing execution, this role provides direction and oversight to its third-party property management partners, ensuring every community executes marketing initiatives consistently, upholds brand standards, and supports business objectives.

This role exists to ensure every community executes marketing initiatives with consistency, quality, and brand integrity, driving leasing performance while advancing LIV Development’s business objectives.

• Translate LIV Development’s marketing strategy into integrated property-level marketing campaigns, leading day-to-day execution to ensure initiatives are delivered on time, on budget, and aligned with leasing objectives, occupancy goals, and corporate priorities.
• Serve as LIV Development’s primary partner to vendors and third-party property management marketing teams, providing direction, oversight, and approvals to ensure marketing initiatives are executed consistently, uphold brand standards, and support business objectives.
• Partner closely with LIV’s Property Operations and Asset Management team and on-site teams to align marketing initiatives with leasing goals and operational priorities.
• Collaborate with both internal and external partners to develop and deploy marketing campaigns, resident engagement initiatives, and creative assets, including signage, photography, videography, virtual tours, and collateral.
• Establish and maintain quality control by reviewing and approving all property marketing materials and campaign deliverables to ensure consistency, accuracy, and alignment with brand standards prior to deployment.
• Coordinate marketing support for new developments, lease-ups, repositioning initiatives, and other special projects as assigned.
• Support LIV Development’s corporate marketing and communications initiatives, including corporate campaigns, brand initiatives, and other strategic projects.

• Oversee and optimize digital marketing initiatives, including community websites, search engine optimization (SEO), paid media, online listings, email marketing, and social media, to maximize lead generation, resident engagement, leasing performance, and online visibility.
• Partner with the property management marketing teams and on-site teams to strengthen online reputation management, implement review management best practices, and enhance the resident experience across digital channels.
• Evaluate digital marketing performance and recommend improvements that increase campaign effectiveness and marketing return on investment.
• Monitor marketing performance using key metrics such as cost per lead, lead-to-lease conversion, website traffic, occupancy trends, and return on marketing investment.
• Analyze campaign performance, competitive market conditions, and consumer insights to develop actionable recommendations that optimize marketing performance, strengthen market positioning, and support business objectives.

• Stay current on multifamily marketing trends, digital platforms, and emerging technologies, recommending new tools, technologies, and best practices that improve marketing execution and operational efficiency.
• Represent LIV Development at professional development opportunities, industry conferences, and networking events.

• Bachelor’s degree in Marketing, Communications, or a related field required; advanced degree is a plus.
• 7+ years of progressive marketing experience, with a strong preference for multifamily real estate, new development,…