Marketing Manager (On-site

Marketing Manager (On-site)

Location: Birmingham, AL

Salary: $70,000-$85,000

Reports To: President / CEO

We are seeking a creative, strategic, and hands-on Marketing Manager to lead the company's marketing initiatives and help drive brand awareness, customer engagement, and business growth. This is an excellent opportunity for a marketing professional who enjoys working in a small-company environment where they can take ownership, make an impact, and see their ideas come to life.

The Marketing Manager will oversee day-to-day marketing activities across digital, social media, content, events, and communications while partnering closely with company leadership and sales.

• Develop and execute the company's overall marketing strategy and annual marketing plan.
• Manage the company's website, social media presence, email marketing, and digital content.
• Create engaging marketing materials, presentations, advertisements, and promotional content.
• Develop and maintain the company's brand messaging and visual identity.
• Manage social media platforms, including content planning, posting, and engagement.
• Create and coordinate email campaigns, newsletters, and other customer communications.
• Coordinate trade shows, networking events, conferences, community events, and other promotional activities.
• Work closely with sales and leadership to develop campaigns that generate leads and support revenue growth.
• Manage relationships with outside vendors, agencies, printers, designers, and other marketing partners as needed.
• Track marketing campaigns and analyze performance metrics to identify opportunities for improvement.
• Maintain the marketing budget and ensure resources are used effectively.
• Research industry trends, competitors, and target markets to identify new marketing opportunities.
• Support internal communications and company initiatives as needed.
• Take ownership of special projects and other marketing initiatives in a fast-paced, growing environment.

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 3-5+ years of marketing experience, preferably in a small or mid-sized company.
• Strong understanding of digital marketing, social media, email marketing, and content creation.
• Excellent written and verbal communication skills.
• Strong organizational and project-management abilities.
• Experience managing multiple priorities and deadlines.
• Ability to work independently and take initiative.
• Strong creative and problem-solving skills.
• Proficiency with Microsoft Office and common marketing platforms/tools.
• Experience with Canva, Adobe Creative Suite, Google Analytics, CRM, email marketing, or website management is a plus.

The ideal candidate is a self-starter who is both strategic and hands-on. This person should be comfortable developing the marketing strategy one day and creating a social media post, updating the website, coordinating an event, or pulling campaign metrics the next.

Because we are a smaller organization, we’re looking for someone who doesn’t need a large team or agency to execute their ideas and enjoys having a direct impact on the company’s growth and brand.

• Opportunity to build and own the company’s marketing function
• High visibility with company leadership
• Ability to make a meaningful impact in a growing organization
• Collaborative, entrepreneurial work environment
• Competitive compensation and benefits
• Birmingham-based team and strong local presence
• The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan.

Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals.

As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations.

If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact

Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.