Marketing Assistant

The Marketing Manager is accountable for increasing donor acquisition and retail foot traffic across a three-brand portfolio through integrated, performance-driven marketing.

Working with the Director of Marketing, this role contributes to multi-brand strategy, annual marketing plans, budgets, and market-launch strategies while leading day-to-day marketing operations and integrated campaigns across digital, field, and physical channels. The Marketing Manager ensures campaigns support collection growth, retail traffic, market expansion, and consistent brand execution.

• Collaborate with the Director of Marketing to develop multi-brand and marketing channel strategies, annual marketing plans, budgets, and market-launch initiatives aligned with collection goals, retail traffic targets, and operational capacity.
• Maintain the multi-brand marketing calendar, ensuring campaigns, promotions, launches, and operational dependencies are clearly planned and communicated.
• Support the Director of Marketing on the management of vendor‑executed paid search and pay‑per‑click campaigns while implementing campaign coordination, execution, performance review, and optimization.
• Manage day‑to‑day planning and execution across marketing channels, including SEO, paid media, social media, direct mail, email, SMS, signage, in‑store marketing, field marketing, and physical asset branding.
• Lead campaign development from concept through execution, ensuring timelines, creative, compliance, and operational readiness are met.
• Provide strategic input and quality oversight for content, creator partnerships, campaign concepts, and creative designs, ensuring all deliverables align with brand positioning, messaging, visual standards, and campaign objectives.

• Establish, track, and report on marketing KPIs related to donor acquisition, retail traffic, engagement, conversion, and campaign efficiency.
• Analyze campaign and channel performance, identify opportunities for improvement, and provide actionable recommendations to leadership.
• Monitor campaign expenditures against approved budgets and recommend reallocations based on performance and business priorities.
• Directly manage and develop the Marketing Content Specialist through goal setting, workload prioritization, feedback, and performance management.
• Manage external agencies and vendors responsible for creative development, media buying, print production, signage, and digital execution.
• Establish clear expectations for timelines, deliverables, communication, and quality, ensuring work remains within approved budgets and aligns with brand standards and business objectives.
• Monitor agency and vendor performance, addressing execution, timeline, quality, or brand‑alignment concerns as needed.

• Monitor customer‑service workflows, including AI‑enabled tools, and coordinate escalated donor and retail customer issues with appropriate operational leaders to support timely resolution and protect brand trust.
• Analyze customer feedback, service trends, and field insights to recommend improvements to marketing communications and the donor and retail customer experience.

• Strong strategic marketing leadership with the ability to balance high‑level planning and hands‑on execution.
• Proven ability to increase donor acquisition, digital engagement, and retail foot traffic through integrated, performance‑driven marketing programs.
• Demonstrated commitment to staying current on marketing trends, evolving consumer behavior, platform updates, and channel‑specific best practices, with the ability to apply relevant developments to campaign strategy and execution.
• Proficiency and comfort using AI‑enabled tools to improve efficiency, support content and campaign development, analyze information, and streamline marketing workflows, with sound judgment regarding accuracy, confidentiality, brand integrity, and responsible use.
• Strong project‑management, organization, and prioritization skills, with the ability to manage multiple brands, campaigns, and deadlines simultaneously.
• Strong analytical skills with the…