Creative Asset Strategist Birmingham, AL

Job Overview

Office of Corporate Communications – Creative Asset Strategist. Responsible for the day‑to‑day administration of a full spectrum of owned creative assets (photography, video/film footage, brand elements, final creative content) produced by and for Marketing Communications.

• Monitors and maintains rights usage for proprietary and stock creative assets, such as video footage and customer photography.
• Curates and populates legacy content within the Aprimo Digital Asset Management (DAM) platform.
• Organizes and maintains a Brand and Creative Development portal through the Aprimo DAM platform, ensuring creative staff have a current view of available/approved creative assets and elements.
• Conducts ad‑hoc requests from creative content providers for assets.
• Maintains and updates brand expression and visual identity standards, including ongoing amendments for specific use cases (e.g., social media) and elements (e.g., icon library).

• Bachelor's degree in Graphic Design, Visual Communications, Illustration, Marketing, or a related creative field.
• Five (5) years of experience in creative roles.

• Ability to thrive in a fast‑paced, team‑oriented environment that requires creative thinking and attention to detail.
• Commitment to teamwork and collaboration to maximize effectiveness on all projects.
• Excellent communication and presentation skills with a strong ability to articulate ideas and strategies.
• Knowledge of media production related compliance, copyright laws, and property management to ensure all content adheres to legal standards.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.).
• Strong communication skills and the ability to cultivate relationships with internal and external partners and clients.
• Strong verbal, written, and organizational skills.
• Strong work ethic and self‑motivation.

Full time.

Pay ranges are job specific and are provided as a point‑of‑market reference for compensation decisions. Other factors that directly impact pay for individual associates include experience, skills, knowledge, contribution, job location, and performance.

• Paid Vacation/Sick Time
• 401(k) with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program

Birmingham, Alabama.

Regions Bank is an Equal Opportunity Employer. Our policies prohibit discrimination on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, marital status, gender identity, or any other protected characteristic.