Social Media Specialist

PRADCO Outdoor Brands (PRADCO) manufactures and markets major hunting and fishing brands and products. We are a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale, Code Blue, Texas Hunter Products and Whitetail Institute. PRADCO Fishing owns more than 20 brands including Bobby Garland, Booyah, Heddon, Lindy, Rebel, Thill, and YUM.

For more information on PRADCO products, please visit our website at  PRADCO team members participate in a selection of outstanding benefits, including:
Profit Sharing Trust, Excellent Medical/Dental/Drug/Vision benefits, and many other benefits.

PRADCO Outdoor Brands seeks a creative, self-sufficient content creator to join its Hunting Division Marketing Team as Social Media Specialist. This role owns organic social media for seven premium brands:
Summit Treestands, Texas Hunter Products, Knight & Hale Game Calls, Code Blue Scents, Whitetail Institute, Ani-Logics Outdoors, and MAXXTUFF.

This is a rotating-priority role, with focus shifting towards different brands as seasons change. Turkey season, spring/fall food plot planting windows, pre-season preparation, the rut, and year-round land management each pull a different brand to the front of the calendar. The Social Media Specialist is responsible for building and running that staggered calendar, capturing and editing content in the field and in-house, publishing daily, engaging the community, and reporting on performance.

This position owns organic content and community; paid social and boosting are handled separately, though this role's content and insights inform them. It reports to the Digital Marketing Manager and requires strategic thinking, hands‑on creative ability, and comfort switching between distinct brand voices and audiences. This position requires timely responses, accurate information, and flawless content delivery. The person in this role takes pride in being the one who keeps the brand's presence sharp, reliable, and aligned with its identity.

This role requires someone who thrives on accountability, cares deeply about the consumer, and treats each brand voice as a professional standard to uphold.

• Build, maintain, and execute a rotating seasonal content calendar across all seven brands, aligned to deer and turkey seasons, food plot planting windows, mineral and attractant timing, feeder and stand pre-season demand, and year‑round land management activity
• Reprioritize brand focus as seasons shift, keeping non‑peak brands present and consistent while concentrating effort where it will return the most
• Capture and edit phone‑native vertical content (Reels, Stories, and in‑feed video and stills) in the field and at the office, turning product and field footage into publish‑ready posts
• Write and publish organic content on Facebook and Instagram as the primary channels, maintaining a distinct and credible voice for each brand
• Evaluate and pilot emerging platforms and formats as audience behavior shifts, and recommend where the brands should expand
• Engage with and respond to comments, messages, and reviews; moderate community discussion and escalate product, warranty, or service issues appropriately
• Serve as liaison to internal customer service teams so consumer communication is seamless and information is accurate
• Collaborate with the Digital Production Specialist on higher‑production photo, video, and graphic assets, and adapt studio and campaign assets into social‑native formats
• Work with the Marketing & Influencer Relations Coordinator to curate high‑quality partner, pro staff, and consumer content, and help identify future partnership…