Regional Marketing and Growth Coordinator

Location: Atlanta, GA OR Birmingham, AL (Hybrid)

Employment

Terms:

Contract to Permanent, (25-40 hours per week)

Compensation:

• Contract Role: $25 - $30 per hour,
  25-40 hours
• Permanent: $60,000 - $75,000+ annually, performance based. Benefits and stock options available.

We are InPersuit, an innovative legal tech and support marketplace that connects everyday legal consumers with high-quality participating lawyer recruits.

We are hiring a Marketing and Growth Coordinator for the Birmingham and Atlanta markets
to implement all aspects of consumer and lawyer marketing
.

This role requires a professional with experience in legal marketing
, multi-channel campaign coordination, lead conversion, networking and sales. Some legal marketing experience with law firms is required. The candidate must be growth oriented and interested in an accelerated performance-based marketing career with our company.

This role requires capability of researching and recommending effective local marketing, advertising, and growth opportunities for consumers and lawyers. This includes evaluating and proposing strategies for local paid search campaigns, social media management, strategic partnerships, community development, and local media resources.

• Minimum of 3-5 years of experience in legal marketing, preferably with a small or law firm or marketing agency.
• Strong organizational and project management skills, with the ability to coordinate multiple marketing and growth efforts effectively.
• Familiarity with law firm operations, legal intake, and attorney-client engagement processes.
• Ability to communicate and engage with attorneys, vendors, and other professionals in a professional and persuasive manner.
• Experience and strong skills in marketing, business development, networking in the legal field.
• High user aptitude and proficiency in technology and software commonly used in legal marketing including Google Analytics, Meta platforms, CRM (Zoho), social media, email marketing, and digital marketing strategies.
• Strong writing and content management skills, capable of executing social media, blog posts, and email campaigns.
• Self-motivated and able to work remotely while staying organized and proactive.

• Coordinate and support the implementation and execution of consumer and lawyer campaigns.
• Manage consumer and lawyer growth and business development.
• Assist marketing vendors in managing all paid and non-paid marketing campaigns and content.
• Track and report marketing and growth metrics, including consumer lead conversions, lawyer engagement, lead generation, and campaign ROI.
• Coordinate with marketing vendors and legal intake to ensure marketplace growth, high lead conversion rates, reliable data reporting in CRM, and improve lead conversions.
• Organize and coordinate all consumer and lawyer marketing and growth.
• Organize and coordinate community management strategies, fostering relationships with legal professionals and organizations.
• Coordinate non-paid marketing strategies to attract lawyer recruits, including social media engagement, partnerships with bar associations, and collaboration with the sales team on networking-driven campaigns.
• Present and explain existing and future products and services to participating and prospective lawyers.
• Conduct or coordinate sales conversations and product demos to participating and prospective lawyers.
• Coordinate lawyer onboarding after enrollment, ensuring participating lawyers understand the platform, services, processes, expectations, and available support.
• Maintain ongoing relationships with participating lawyers to encourage…