Marketing & Communications Coordinator
Job in
Birmingham, Jefferson County, Alabama, 35275, USA
Listed on 2026-09-18
Listing for:
Alabama Independent Insurance Agents, Inc.
Full Time
position Listed on 2026-09-18
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Communications, Social Media Marketing
Job Description & How to Apply Below
Marketing and communications coordinator for a fast-growing commercial insurance wholesaler and specialty workers’ compensation program administrator. Responsible for propelling marketing strategies and advertising campaigns across traditional, digital, and social media channels; focus on AI-driven insights to increase brand awareness; designing and implementing communication strategies for production teams; developing and maintaining relationships with clients and customers; and identifying new products, leads, and opportunities to grow the company.
Career progression opportunities available.
- Execute traditional and AI-driven marketing strategies, including print, events, and digital campaigns.
- Develop and manage social media and digital campaigns (email/web), tracking performance and ROI.
- Collaborate with underwriters to develop targeted marketing campaigns based on appetite, classes, and market opportunities.
- Responsible for lead development and handoff to production underwriters.
- Use data analytics and automation tools to optimize campaigns and improve results.
- Communicate products and markets through in-person, print, and digital channels.
- Manage agent onboarding and maintain relationships with agents, clients, and carriers.
- Support industry events, conferences, webinars, and online engagement efforts.
- Utilizes negotiation and persuasion skills through friendly, professional interactions with customers.
- Attends industry related meetings, functions and conventions as company representative.
- Excellent written/verbal communication and interpersonal skills.
- Excellent organizational and time management skills.
- Proficient in Microsoft Office Suite and Sales/CRM software such as Hub Spot.
- Current on AI tools, marketing trends, and social media best practices.
- Bachelor’s degree in a marketing or business-related field preferred.
- Insurance industry and/or marketing experience preferred.
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