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Marketing & Communications Coordinator

Job in Birmingham, Jefferson County, Alabama, 35275, USA
Listing for: Alabama Independent Insurance Agents, Inc.
Full Time position
Listed on 2026-09-18
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Communications, Social Media Marketing
Salary/Wage Range or Industry Benchmark: 45000 - 65000 USD Yearly USD 45000.00 65000.00 YEAR
Job Description & How to Apply Below

Marketing and communications coordinator for a fast-growing commercial insurance wholesaler and specialty workers’ compensation program administrator. Responsible for propelling marketing strategies and advertising campaigns across traditional, digital, and social media channels; focus on AI-driven insights to increase brand awareness; designing and implementing communication strategies for production teams; developing and maintaining relationships with clients and customers; and identifying new products, leads, and opportunities to grow the company.

Career progression opportunities available.

Duties/Responsibilities
  • Execute traditional and AI-driven marketing strategies, including print, events, and digital campaigns.
  • Develop and manage social media and digital campaigns (email/web), tracking performance and ROI.
  • Collaborate with underwriters to develop targeted marketing campaigns based on appetite, classes, and market opportunities.
  • Responsible for lead development and handoff to production underwriters.
  • Use data analytics and automation tools to optimize campaigns and improve results.
  • Communicate products and markets through in-person, print, and digital channels.
  • Manage agent onboarding and maintain relationships with agents, clients, and carriers.
  • Support industry events, conferences, webinars, and online engagement efforts.
  • Utilizes negotiation and persuasion skills through friendly, professional interactions with customers.
  • Attends industry related meetings, functions and conventions as company representative.
Required Skills/Abilities
  • Excellent written/verbal communication and interpersonal skills.
  • Excellent organizational and time management skills.
  • Proficient in Microsoft Office Suite and Sales/CRM software such as Hub Spot.
  • Current on AI tools, marketing trends, and social media best practices.
Education and Experience
  • Bachelor’s degree in a marketing or business-related field preferred.
  • Insurance industry and/or marketing experience preferred.
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