Marketing & Communications Director

Location and

Job Title:

Marketing & Communications Director
Levite JCC
3960 Montclair Rd
Birmingham, AL 35213

Organization: Levite Jewish Community Center (LJCC)

Location: Birmingham, Alabama

Position Type: Full-Time, Exempt

Reports To: Development Director

Department: Development

Compensation: $75,000 plus incentive opportunities

Benefits: Comprehensive package including medical, dental, vision, retirement plan, generous paid time off (PTO), holiday pay, and full access to LJCC fitness facilities and programs

The Levite Jewish Community Center (LJCC) serves as a central gathering place for people of all backgrounds to connect, learn, and grow. Through programs, services, and community events that strengthen body, mind, and spirit, the LJCC fosters a vibrant, inclusive community inspired by Jewish values.

The Marketing & Communications Director leads the strategic vision, brand governance, and multi-channel marketing execution for the Levite Jewish Community Center. This role drives public awareness, membership acquisition and retention, program enrollment, and donor/event engagement across diverse internal and external audiences.

As the organization's chief brand steward and lead storyteller, the Director bridges high-level strategy with hands-on creative execution. The Marketing & Communications Director partners with the Development Director on donor communications, campaigns, fundraising appeals, events, and stewardship. Working in close collaboration with executive leadership and departmental teams (Fitness, Aquatics, Early Childhood, Youth & Camp, Senior Services, and Events), this position directs compelling digital, print, media, and interpersonal communications that showcase the LJCC's impact, mission, and vibrant offerings.

• Develop, direct, and execute an annual, multi-channel marketing and communications plan to increase organizational awareness, drive membership growth, boost program registrations, and support major fundraising initiatives.
• Partner with program managers and directors across the agency to define campaign goals, target key demographics, and deploy customized promotional strategies (e.g., Summer Camp registration, fitness challenges, preschool enrollment, signature events).
• Champion multi-channel initiatives designed to attract prospective members, deepen engagement, encourage retention and renewals, and communicate member value.
• Track, evaluate, and report on key performance indicators (website analytics, email conversions, social engagement, ad ROI, lead volume) to guide data-driven decision-making and continuous improvement.

• Personally design and produce eye-catching, on-brand graphics, promotional collateral, signage, photography, and short-form video content using modern creative tools.
• Maintain the LJCC's social media strategy (Instagram, Facebook, Linked In, You Tube, etc.) through an active editorial calendar, curating authentic day-to-day community stories, managing engagement, and running targeted paid campaigns.
• Oversee the LJCC website and mobile app -- ensuring intuitive navigation, brand alignment, accurate program schedules, SEO optimization, and fresh landing pages for major campaigns.
• Plan, write, design, and deploy high-converting newsletters, targeted promotional e-blasts, and special agency announcements.

• Cultivate relationships with local news publications, TV/radio outlets, and community partners to pitch stories and secure press coverage.
• Draft official press releases, media advisories, and executive statements; support leadership with crisis communications and strategic organizational messaging.
• Manage local community calendar listings, paid print/digital advertising placements, sponsor ships, outdoor banners, and targeted direct-mail campaigns.

• Articulate and safeguard the LJCC brand identity, voice, and quality standards, ensuring rigorous adherence to visual guidelines across all departments, print pieces, and digital touchpoints.
• Oversee the copywriting, design, proofreading, and production of physical collateral -- including program guides, seasonal brochures, facility signage, annual reports, and direct mail -- managing print vendor relationships and negotiations.
• Develop master…