Director of E-Commerce

Headquartered in Birmingham, Alabama, Moultrie () is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven - hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience.

We are guided by the following principles: Customer Obsession.;
Excellence is the Standard.;
Bias for Action.;
Act Boldly.;
Deliver Results.;
Hire and Develop the Best.;
Be Curious and Learn.;
Win as a Team

As the Director of E-Commerce at Moultrie, you will be at the forefront of steering our retailer ecommerce platforms including Amazon, Walmart, and other significant digital shelves where our brand is represented. This leadership role encompasses comprehensive ownership of strategy formulation, profit and loss management, and primary decision-making responsibilities aimed at driving sustained growth and increased market presence across all retailer digital marketplaces.

Your strategic focus will predominantly be on Amazon, which commands approximately 80% of your attention, ensuring that each initiative optimizes customer acquisition cost (CAC) while maximizing revenue streams and profitability metrics. The remaining focus area covers  and various other retailer channels, where you will apply the same level of analytical rigor and strategic foresight to deliver value and competitive advantage.

In addition to managing the dynamics between vendor and seller central channels, you will lead the integration of retailer ecommerce operations with direct-to-consumer (DTC) functions, expanding your team's capabilities and scope over time. This role offers the opportunity to influence the entire online buying experience from merchandising to marketing, while driving operational excellence and business scalability.

• Lead the retailer ecommerce team, defining the structure, hiring strategy, and establishing performance benchmarks to foster a high-achieving culture.
• Develop scalable team capabilities as ecommerce and DTC functions merge, promoting continuous learning and professional growth.

• Hold complete ownership of Amazon's P&L, overseeing revenue streams, advertising spend, margin contributions, and optimizing CAC.
• Drive informed allocation of marketing budgets across Amazon's advertising suite including Sponsored Products, Brands, Display, and Demand-Side Platform (DSP).
• Implement advanced audience targeting strategies through Amazon Marketing Cloud and incorporate online video advertising to enhance brand visibility and customer engagement.
• Lead content strategies enhancing Amazon listings, including A+ content creation and premium brand store management, to maintain leadership in category rankings.
• Strategize pricing models and execute promotional initiatives aligned with key sales events such as Prime Day and Black Friday/Cyber Monday to maximize conversion rates and revenue spikes.
• Determine the optimal mix between Vendor Central and Seller Central across product lines, adapting swiftly to market shifts to protect margins while maintaining control over brand representation.
• Manage account health proactively by monitoring Buy Box ownership, addressing suppressed listings, combating unauthorized sellers, and enforcing MAP pricing and brand registry protections.
• Oversee annual planning including detailed forecasting, budget allocations, and assortment planning to align cross-functional teams and streamline execution.
• Lead new product launches with comprehensive asset planning, SEO integration, ad strategy deployment, and precise launch performance tracking.

• Maintain P&L accountability while developing channel-specific strategies for  and other digital retailers including Bass Pro, Cabela's, and regional platforms.
• Set rigorous performance targets focused on CAC and drive execution with the same discipline as Amazon initiatives.
• Partner closely with sales directors to ensure seamless integration of drop-ship operations, inventory management, and customer service standards for optimized retailer collaboration.
• Safeguard brand integrity consistently across platforms through stringent pricing…