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Area Sales Manager

Job in Birmingham, Jefferson County, Alabama, 35275, USA
Listing for: Gulf Distributing Holdings Company LLC
Full Time position
Listed on 2026-02-28
Job specializations:
  • Sales
    Sales Representative, Retail Sales, Account Manager, Business Development
Salary/Wage Range or Industry Benchmark: 70000 - 90000 USD Yearly USD 70000.00 90000.00 YEAR
Job Description & How to Apply Below

JOB SUMMARY

The Area Sales Manager is responsible for leading, managing, and directing the assigned sales team, as well as developing sales, and merchandising results within the assigned accounts/territory.

ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Accountable for management and direction of assigned sales employees of Gulf Distributing Holdings.
  • Conduct proper training and applicable documentation for assigned Sales Team members.
  • Perform performance reviews for assigned team members as directed by the Company.
  • Direct, monitor, and improve sales team results:
    Revenue, quality, business plan targets, distribution, pricing, displays, space, position, and POS.
  • Actively participate in all Safety and/or Sales meetings, calls and trainings.
  • Spend at least 90 percent of your time in the market working with your employees and making key account calls.
  • Sell and merchandise all beer, non-alcoholic, and other products in accordance with the standards of GDH.
  • Conduct meetings with assigned Sales Team communicating goals, targets, direction, follow-up, and results.
  • Ensure direct reports complete daily calls and assignments with applicable required documentation.
  • As needed call back accounts to assist or complete the sales/merchandising efforts for GDH products.
  • Have a working knowledge of all assigned sales routes and fill in during sick and vacation times.
  • Complete and analyze weekly sales team recaps identifying opportunities and train to correct for efficiencies.
  • Communicate opportunities for sales route re-alignments that are necessary to improve customer service.
  • Assist and communicate with Delivery department for daily delivery sequencing, times, and loads.
  • Monitor all accounts receivable for assigned accounts area ensuring collection in a timely manner.
  • Review & manage daily adjustments ensuring proper sales, delivery, and merchandising duties.
  • Ensure the Sales Team are trained and utilize appropriate sales tools, and technology.
  • Complete, maintain, and communicate assigned daily/weekly/monthly sales reporting, and tracking.
  • Sell and merchandise all beer, non-alcoholic, and other products in accordance with the standards of GDH.
  • Promote the sales of GDH products via personal selling efforts and regular contact with assigned accounts.
  • Call on and set up new accounts prior to opening and review and act upon non-buying accounts monthly.
  • Conduct and recap sales calls on key accounts to ensure close working relationships with owners and managers.
  • Ensure monthly sales features are executed, including selling required case deals, building authorized displays, and maintaining monthly promo pricing on displays and shelf strips.
  • Conduct regular work-with sessions with sales team to observe, coach, and improve their performance.
  • Assist with GDH product cooler and hot shelf resets.
  • Assist in the delivery and setup of cold equipment for GDH products.
  • Actively participate in all incentive and PFP programs.
  • Maintain a positive working relationship with the owners, managers and employees of your assigned accounts.
  • Be aware of all competitive activity and opportunities to increase sales in your assigned accounts.
  • Report to your Manager and/or Chain Team all new competitive activity in your accounts.
  • Check and communicate pricing on all competitive products to ensure parity.
  • Work with your assigned accounts to ensure Modular integrity and improve shelf & floor position when available.
  • Pursue new placements and lower PTC’s on all promotions or EDLPs on the products you sell and merchandise.
  • Request competitors’ shelf space for new placements or for expanding your existing placements.
  • Advise and train the retailers in the proper methods of selling, merchandising, and pricing of the GDH products.
  • Demonstrate a sincere interest in the business success of each account that is assigned to you.
  • Maintain open and clear communications with the owners, managers, and other employees of GDH.
  • Ensure proper stock rotation is in effect in all your assigned accounts.
  • Utilize the Company’s Move Beer and Quality Control Policies and Procedures.
  • Always be aware of code dates and have product that is out-of-date swapped.
  • Ensure that all packages are sellable and have damaged…
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