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Business Relationship Specialist

Job in Birmingham, Jefferson County, Alabama, 35275, USA
Listing for: Publix Employees Federal Credit Union
Full Time position
Listed on 2026-07-01
Job specializations:
  • Sales
    Outside Sales
Salary/Wage Range or Industry Benchmark: 40000 - 55000 USD Yearly USD 40000.00 55000.00 YEAR
Job Description & How to Apply Below

Job Description:

  • Join us as a Member Advocate - Business Relationship Specialist and become a driving force in PEFCU's mission of becoming the preferred financial partner for all Publix associates
  • Schedule and conduct presentations to promote membership, product and services, and drive account opening at on-site events
  • Collaborate with partners to have credit union presentations and information tables in the communities we serve
  • Act as a PEFCU ambassador to create robust brand awareness in a defined territory of grocery stores
  • Execute the company-wide business relationship program
  • Cultivate strong rapport through consistent communication and touch points via phone, email, and personal visits to retail locations
  • Lead the charge in new memberships, loan referral, and building relationships with eligible individuals
  • Proactively drive the engagement of our online banking, ensuring consistent messaging and branding
  • Identify and capitalize on opportunities to showcase PEFCU's products and services
  • Provide members with a personalized and rewarding experience
  • Keep abreast of the credit union's vision, products, and services to represent and promote them effectively
  • Plan, organize and represent PEFCU at sponsored events, including community events, trade shows, and networking events
  • Maintain reporting, tracking, and measurement of community outreach initiatives and results
  • Research and recommend networking opportunities to the management
  • Assist the marketing team with the opening of new branches
Requirements:
  • 2-3 years of experience in a bank or credit union, supermarket experience a plus
  • Knowledge of lending theory, industry practice
  • Ability to work independently
  • Ability to build relationships quickly and effectively through listening and interacting with members and associates
  • Strong interpersonal skills, including the ability to build trust and rapport
  • Presentation skills to create and deliver compelling presentations to effectively communicate information and ideas
  • Strong financial product knowledge
  • Approachable and engaging
  • Maintain a high level of professionalism
  • Knowledgeable in consultative sales principles
  • Ability to provide exceptional member experience
  • Problem‑Solving Skills
  • Ability to communicate effectively both verbally and in writing, as well as present financial products accurately
  • Self‑motivated and goal‑oriented
  • Ability to work in a fast‑paced, member‑focused environment
  • Planning and organization skills
  • Passionate about finding ways to help members and the community
  • Flexibility to travel to multiple store locations in the greater Birmingham area
  • Must have access to an automobile, a valid driver's license with a good driving record, and adequate automobile‑related insurance.
Benefits:
  • Medical, Dental and Vision insurance plans with one option at NO cost for employee only coverage!
  • Generous Paid Time Off program (approximately 3 weeks a year)
  • 11 paid holidays per year
  • 401(k) retirement plan
  • Profit sharing
  • Pay for performance incentive programs
  • Time off for giving back to your community!
  • Tuition reimbursement
  • And much, much more!
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