Regional Sales Manager

Regional Sales Manager

The Regional Sales Manager (RSM) leads and develops a team of 4–5 sales professionals, driving performance through coaching, accountability, and strategic direction. This role is responsible for enabling the team to engage customers at all levels of the organization ("high, wide, and deep"), building strong stakeholder relationships that position Avient as a preferred and trusted partner. The RSM coaches and models customer-centric selling, emphasizing value-based solutions that differentiate Avient's products and services.

They actively support their team in identifying opportunities, solving complex customer challenges, and delivering solutions that create value for both the customer and Avient. As a leader, the RSM brings energy, professionalism, and a results-oriented mindset to daily operations, fostering a high-performance culture. They operate with a high degree of independence, serving as a thought leader who can effectively influence and align stakeholders across both Avient and customer organizations, including senior and executive levels.

This position requires up to 75% travel.

Essential Duties and Responsibilities: The purpose of the RSM Function is to deliver on their own and their team's actions:
Delivering year-over-year growth in Profitability and Sales for the Region including, robust new business development. Achieve stated gross material margin targets. Approach the sales process with a high degree of professionalism and effectiveness by successful utilization of customer-centric selling skills and tools, such as business reviews, the Economic Value Estimator (EVE) tool, high/wide/deep relationship development, and recognizing warning signs. Prospect for new customers and new business, with the purpose of a robust sales funnel for short and long-term growth.

Attention to collecting A/R and avoidance of bad debts through coordination with the Credit team. Driving team on Cross-selling activity with other Business Units; includes collaboration at the sales manager level to develop a strategy between teams.

Effective CRM system management – team's funnel, technical requests, and touchpoint activity. Must have a proven track record of growing a business. Creating an environment where a highly motivated, engaged team of sales professionals thrive. Ability to coach, mentor, and develop direct reports. Development of highly productive relationships with key customers, suppliers, and internal contacts. Must be experienced in developing a budget, operating plan, and goals & objectives for sellers sales professionals that align and ensure delivery of the annual operating plan commitments.

Development of short- and long-term sales forecasts for territory by business segment and markets. Assist in preparation of the business plan, strategy, and implement business plan successfully. Perform market share analysis, understand competitive landscape, and make recommendations for increasing market share.

• Must be experienced in developing a budget, operating plan and goals & objectives for sellers that align and ensure delivery of the annual operating plan commitments.
• Development of short- and long-term sales forecasts for territory by business segment and markets.
• Assist in preparation of the business plan, strategy, and implement business plan successfully.
• Perform market share analysis, understand competitive landscape, and make recommendations for increasing market share.
• Maintaining first-hand knowledge of technology changes, material development and market place conditions.
• Lead sales meetings.

Education:

Bachelor's degree in Business, Marketing, Sales, Management, or a related field required. MBA or other advanced business degree preferred but not required.

Experience:

7+ years of progressive sales experience, including leadership responsibilities.

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