Multimedia Sales Manager - Wbrc; News & Telemundo Alabama)

MULTIMEDIA SALES MANAGER - WBRC (6 NEWS & TELEMUNDO ALABAMA)

Job Category: Sales

Requisition Number: MULTI
016836

• Posted :
  September 11, 2026
• Full-Time

Showing 1 location

Birmingham, AL 35209, USA

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WBRC:

WBRC 6 News, the dominant, #1 ranked Gray-owned station in Birmingham, Alabama (Market 46) and Telemundo Alabama, has served as Central Alabama's trusted news and marketing leader for over seven decades. As the market's premier heritage brand, we are home to the state’s largest First Alert Weather team and boast an unrivaled broadcast reach paired with a sophisticated, full-service digital agency footprint.

We don't just reach the community—we connect businesses with audiences across every screen to deliver unmatched, comprehensive, and transformational results.

Job Summary /

Description:

The Multimedia Sales Manager will bring fresh, advanced strategies and tools into our sales operation. This role is a key strategic hire, designed to help bridge the gap between traditional sales excellence and cutting-edge digital innovation. This position will lead and manage a sales team of Multimedia Executives, overseeing the development and sale of our multimedia solutions to small, medium, and large businesses.

You will work closely with the MEs to develop strategic, data-driven Multimedia strategies to help our clients improve their customer acquisition, conversions, and revenue growth.

Duties/Responsibilities include, but are not limited to:

• Total ownership of the sales department revenue, culture, execution, and team development
• A competitive mindset: tests, takes smart risks, and pushes for growth
• Constant ideas for packages, positioning, pricing, partnerships, and go-to-market
• A true team builder who recruits, coaches, and grows talent
• Exceptional communication up/down/across the organization; clear expectations and follow-through
• Experience driving results in television and/or digital advertising

• Lead sales strategy and execution to deliver sustained revenue growth across broadcast + digital
• Create and maintain a high-performance sales culture with clear standards and accountability
• Develop Birmingham market expertise and turn it into winning revenue initiatives
• Manage and price inventory; forecast revenue; deliver reports as requested by the General Manager
• Build and achieve budgets; provide accurate, timely forecasts
• Strengthen relationships with key clients, agencies, and community partners
• Join the team on face-to-face sales calls weekly
• Coach and develop Media Executives; recruit and on-board new talent
• Use audience measurement tools to deliver insights and effective client solutions
• Partner across departments to hit company and client goals

• Proven…