Area Director of Sales- Hotel- AC​/Element

Position:Area Director of Sales
- New Opening Hotel- AC/ Element

Location: 1928 1st Ave N, Birmingham, AL

Job :2249

# of Openings:1

Position/Role:
Area Director of Sales
Location: Birmingham, AL
Hotels: New Opening AC Hotel & Element Hotel – 350 Rooms
Salary Range: $80,000 – $95,000 annually + Bonus Potential
Relocation Assistance Available
(Compensation is negotiable and commensurate with experience, qualifications, and overall background.)

Join Ascent Hospitality and Help Launch Two Exciting New Hotels in Birmingham!

Ascent Hospitality owns and operates a portfolio of 42 award-winning hotels across Alabama, Indiana, Georgia, Mississippi, and Tennessee.

Ascent Hospitality is seeking an energetic, strategic, and results-driven Area Director of Sales to lead sales efforts for our two exciting new-opening hotels — AC Hotel & Element Hotel in Birmingham, AL.

This is a unique opportunity to build the sales strategy, establish key accounts, develop market partnerships, and create revenue opportunities from the ground up for a combined 350-room hotel operation.

You will work closely with the General Managers, corporate leadership, and hotel teams to position both properties for a successful opening and long-term growth.

We are looking to hire urgently and are open to discussing compensation for the right candidate. Relocation assistance is available for qualified candidates.

If you are a relationship builder, strategic thinker, and passionate hospitality sales leader who enjoys creating business and making an impact, this is an exciting opportunity to grow with Ascent Hospitality!

• Competitive Salary plus Bonus Potential
• Relocation Assistance Available
• Comprehensive Benefits Package
• 401(k) with Employer Match
• Paid Time Off & Holiday Pay
• Insurance Plan Options
• Hotel Team Member Discounts
• Employee Recognition & Appreciation Programs
• Career Growth & Advancement Opportunities
• Supportive Leadership Team
• Exciting New-Opening Opportunity
• Opportunity to Build and Lead Sales Strategy from the Ground Up

• Lead the overall sales strategy and business development efforts for both new-opening hotels.
• Develop and execute pre-opening sales plans to build demand, brand awareness, and revenue.
• Identify and secure new corporate, group, government, leisure, sports, and local market accounts.
• Build strong relationships with key businesses, meeting planners, travel partners, event professionals, and community organizations.
• Develop strategic partnerships and establish a strong presence within the Birmingham market.
• Conduct sales calls, client meetings, property tours, networking events, and community outreach.
• Generate and convert leads for group business, meetings, events, corporate travel, and long-term accounts.
• Develop and maintain an active sales pipeline with consistent prospecting and follow-up.
• Work closely with General Managers and hotel leadership to achieve occupancy, ADR, RevPAR, and overall revenue goals.
• Create sales presentations, proposals, packages, and account strategies tailored to target markets.
• Monitor market trends, competitor activity, pricing, and new business opportunities.
• Track sales production, account activity, leads, bookings, and revenue performance.
• Represent both hotels professionally throughout the Birmingham business and hospitality community.
• Recruit, coach, and develop sales team members as the hotels grow.

• Proven experience as a Director of Sales, Area Director of Sales, or senior hotel sales leader.
• Strong background in hotel sales, business development, group sales, or revenue generation.
• Experience with new hotel openings or pre-opening sales is highly preferred.
• Demonstrated ability to develop…