Associate Director, Content Strategy

Overview

Our Associate Director Content Strategists drive the content architecture of digital products and services that people love to use.

At Digitas, we do CS a little differently. Our UX Content Strategists are an integral part of our Design team. Their backgrounds run the gamut from UX to publishing, startup to agency. They empathize and solve users’ problems, they are well‑versed in modern digital experiences, and they are driven by delivering—and supporting—the best possible solution. They are collaborators who lead multidisciplinary teams to set and drive a vision forward, and they aren’t afraid to get their hands dirty making things.

• Own the end-to-end UX CS process from ideation to execution across multiple projects
• Understand strategic business goals—and challenge them when needed
• Solve complex problems and find the clearest, most compelling way to communicate the solution
• Craft deliverables including the strategic vision, site maps, content authoring guidelines, taxonomies, and maybe things no one has a name for yet
• Collaborate deeply with design, strategy, technology, account management and other disciplines
• Weigh in as a subject matter expert on content strategy topics with cross‑disciplinary agency and client partners
• Practice and evangelize customer‑centric thinking

A few things we want to see in you

• Demonstrable understanding of UX content strategy for digital products, content platforms, and branded experiences
• Clear understanding of how content and design work together
• Complete comfort ideating, sketching, and riffing with your team
• The ability to execute, organize, and defend the work
• A fanatical obsession with the quality of work that gets delivered
• Enough development, research, and process experience to be dangerous
• Informed opinions
• A creative skill I wouldn’t have thought to list here

• A portfolio of relevant work:
  It should showcase your experience in the design process, creating XD content, working on enterprise‑level content systems, and solving real user problems
• At least 10 years professional experience, 6 years in content strategy with a focus on UX
• Demonstrable experience in the future of content: conversation strategy and design, LLM behavior, and conversational AI platforms
• Experience translating data into strategic recommendations
• Understanding of user‑centric design and product development best practices
• Exceptional skills writing short‑ and long‑form content
• Experience with tools like Figma and Screaming Frog a plus

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $106,780 - $146,100 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

All your information will be kept confidential according to EEO guidelines.