Senior Content Strategist

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

This is a rare opportunity to join an award-winning digital agency to help orchestrate and architect the backbone of a major automotive digital transformation. We’re looking for a technical-minded content strategist who can analyze current states, rethink taxonomies, build scalable tagging frameworks, and shape platform structures that power personalization, automation, and growth. We need a self-starter that understands the complexity of automotive ecosystems and gets excited about turning that complexity into clear, scalable systems.

• The Senior Content Strategist will assist the client team by performing content audits and defining content requirements for a website redesign and migration to a new platform.
• Assisting planning content and POVs for website redesign content, including but not limited to:
• Performing current state and competitive assessments
• Performing research for audience needs, trends and behaviors, and digital innovations
• Mapping Consumer Experience Journey content paths
• Assisting in developing content strategy, topics, types, and requirements
• Performing content audits, inventories, and modeling
• Determining what content to keep, revise, retire or consolidate
• Developing taxonomy and tagging recommendations, matrices and guidelines
• Developing documentation for content migration
• Generating or maintaining content matrices of site content and related assets
• Creating content strategy playbooks and governance guidelines
• Maintaining editorial standards and accuracy/quality of content

• 3-5 years’ experience in digital content strategy, preferably in agency/consulting environment
• Digital platform build/reva/pexperience working on complex B2B and/or B2C website redesign and migration, ideally combining multiple sites for multiple audiences into a single platform
• Mix of technical and marketing content strategy skills with a strong understanding of UX/UI, taxonomy, tagging, and site structure as well as strategic marketing skills planning content for audience-centric digital experiences across the consumer journey
• Experience collaborating with Strategy, SEO, UX, and creative teams to develop best-in-class content strategy
• Experience using AI tools and web crawling tools such as Screaming Frog, and high level of comfort learning new tools
• Excellent MS Office (Powerpoint, Excel, Word, Teams, Outlook) and working knowledge of CMS and DAM platforms (preferably AEM)
• Proven track record of strategic, editing and proofreading skills
• Client-facing written and oral presentation experience
• Highly organized and detail oriented
• Able to handle multiple projects, short timelines, and pivoting easily when direction changes
• Self-starter who is highly collaborative while comfortable working independently
• Automotive vertical experience preferred

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working…