Associate Director, Retail Services

Company description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open - We value diverse perspectives and new ways of working.

Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

We are currently seeking an account service professional to support the VP, Partner in the management of the Southeast regional marketing communication efforts for five automotive brands.

• Partner with marketing clients to develop Tier 2 go-to market plans at the DMA level
• Develop marketing plans that maintain individual brand consistency while addressing market-specific needs
• Support the management in regional advertising/marketing efforts, including hands‑on involvement with monthly campaign execution, regional marketing plans and special projects
• Work with Business Center clients to develop local market messaging strategies given competitive actions and utilizing regional and national incentive programs to create tag messages to drive consumer traffic to FCA dealerships. Submit creative briefs and tagging requests monthly…sometimes several times a month given multiple incentive change.
• Development and approval of incentive messages (including both featured and non‑featured offers) through collaboration with BC clients. This includes monthly launch and ongoing incentive changes
• Serve as subject matter experts on local nuances, geographic requirements and offer legality. Collaborate with internal and external legal teams to ensure legally accurate offers and DISCLAIMERS are entered into the iHub system
• Work with local FCA clients to disseminate Tier 1 and Tier 2 information to enable them to educate local BC employees on local market efforts to help them push wholesale and retail efforts with the local dealer body
• Multiple monthly reports are populated to get all messages
• Manage the deliverables of monthly advertising campaigns and special projects
• Work with Publicis Collective and Huge legal staff to ensure all broadcast and digital messages remain legal compliant with local state laws for each BC. Pull information (i.e. invoices, stock levels, etc.) to help support advertising claims
• Contribute to the development and strategic thinking on strategies and tactics
• Build and maintain relationships with clients
• Track and analyze competitive marketing activity and assist with providing insight into marketing activity and results

• Minimum 5-7 years of automotive marketing experience at the national and/or regional level
• Experience developing local media plans
• Experience developing creative communications for all forms of media
• Experience developing relationships with automotive dealers
• Minimum 2 years of advertising or marketing experience
• Experience working in a corporate environment
• Experience developing relationships with corporate clients
• Automotive experience preferred

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It…