Manager, Analytics; Influencer + Creator Analytics

Manager, Analytics (Influencer + Paid Creator Analytics)

Birmingham, Michigan, United States of America

Who We Are Weber Shandwick is more than a leading global PR agency –we’rean engagementagencyandwe’reworking in and around the cutting edgeof the new media landscape.

We’restorytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

We’relooking for an Manager/Influencer Reporting Leadwho loves digging into social data and turning it into clear, actionable stories for our Communications teams. In this role,you’llhelp shape GM’s social strategy across brandsby spotting what’sworking,what’snot, and where we should go next withearnedcontent creators andorganicsocial. You’llbe part of the Communications Research & Analytic steam and work closely with partners who cover traditional media andownedsocial, building a connected view of how GM shows up across platforms.

• Serve as a go-to expert onsocial trendsandcontent creator/influencer performance.
• Recommend earned social engagement tactics,content approaches, and creator/influencer outreach based on what you see in the data.
• Build monthly creator benchmarking reports across platforms and activations that are easy to scan and act on.
• Research and recommend content creator partners based on audience demographics, event type, platform, and performance;partner with the Creator Engagement steam on outreach recommendations.
• Build ongoing creator and community maps: who shapes narratives in our space, what they care about, and how they move audiences.
• Present social insights in a clear, engaging way to internal stakeholders and leadership to inform strategy and decision making.
• Keep oursocial reporting tools and methods sharp and up to date by tracking new capabilities and best practices in the market.
• Collaborate with social analysts and partners across General Motors to connect insights and avoid working in silos.
• Support the Trend IQ Centerby surfacing emerging social and cultural trends relevant to GM and our brands, spotting early signals in social and creator ecosystems.

Basic Qualifications:

• 3+ years of relevant full-time experience in marketing analytics, digital analytics, social listening, or campaign measurement.
• Demonstrated experience analyzing and synthesizing data from first-party and third-party sources (e.g., social listening, web analytics, syndicated research).
• Experience analyzing paid, earned, owned, and influencer media strategies.
• Experience engaging and collaborating with large, complex clients; federal government experience is a plus.

Competencies:

• Strategic Thinking:
  Demonstratedexpertisein translating data and research into high-level strategic insights and actionable recommendations.
• Collaboration:
  
  A team player with the ability to work independently while bringing unique analytics skills to large, integrated client teams.
• Ownership & Accountability:
  The desire and capacity to take full ownership of work tracks, manage complicated processes, and deliver with excellence.
• Client Service:
  The ability to build trust, nurture client relationships, and make complex data accessible and meaningful to various partners.
• Future-Forward: A strong interest in and understanding of emerging AI tools and their application to data analysis and insight generation.

Salary range: $84,000 – $95,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with…