Marketing Co-ordinator – School Activation & Recruitment

At South & City College Birmingham (SCCB), you'll be part of an ambitious, creative marketing team working to inspire the next generation of learners and help shape their futures.

As one of the largest further education colleges in the country, and a nationally award-winning organisation, we provide education and training to thousands of young people and adults across Birmingham every year.

Our marketing activity is as diverse as the audiences we reach. From digital campaigns and social media to major recruitment events and engagement with schools and communities, we're constantly finding new ways to connect with young people, showcase opportunities and bring the College's real-world learning experiences to life.

We're an ambitious, inclusive and collaborative organisation, driven by a shared commitment to transforming the lives of our students. It's a place where new ideas are encouraged, creativity is valued and the work you do can make a genuine difference.

We're looking for an enthusiastic, organised and creative Marketing Co-ordinator to help strengthen our presence in local schools and inspire more young people to choose SCCB.

This is a varied, outward-facing role combining youth-focused marketing, school engagement, campaign delivery and recruitment events.

Working closely with our Head of Marketing (Recruitment & Campaigns), you'll help develop relationships with schools, co-ordinate activity aimed at Year 10 and Year 11 pupils, and ensure our campaigns reach young people at the point they're making important decisions about their next steps.

You'll work closely with colleagues across the College to develop engaging recruitment activity that builds awareness, inspires young people and turns interest into enquiries, applications and ultimately enrolments.

• Support the Head of Marketing (Recruitment & Campaigns) in the planning, co-ordination and delivery of school leaver recruitment activity, ensuring that School Activation, marketing campaigns, admissions activity and applicant communications are aligned to College recruitment priorities.
• Co-ordinate day-to-day school leaver marketing activity.
• Support the effective use of data and insight.
• Act as a key operational link between Marketing, Admissions & Customer Services, the Schools team and curriculum colleagues.
• Maintain a strong presence in schools and at recruitment events.
• Develop relationships with schools and prospective learners whilst ensuring that activity generates meaningful enquiries, applications and progression through the admissions journey.

• Support the Head of Marketing in the planning and delivery of the College’s School Activation strategy.
• Help prioritise school activity using feeder school data, school size, Year 11 cohorts, geography, historic recruitment performance and curriculum priorities.
• Maintain strong working relationships with school leaders, careers advisers and other key school contacts.
• Identify opportunities to strengthen engagement with priority schools, including assemblies, careers events, workshops, tasters, campus visits, parents’ evenings and application activity.
• Regularly attend and deliver school events and recruitment activity, representing the College and directly engaging prospective learners, parents and school staff.
• Ensure school activity is focused on outcomes, including lead capture, open day registrations, applications and enrolment.

• Co-ordinate the planning and delivery of Admissions Days within schools, working closely with Admissions & Customer Services, the Marketing Assistants and curriculum colleagues.
• Work with schools to agree dates, format,…