General Manager FC

General Manager – Birmingham City FC, Birmingham
Full-Time / Permanent

up to £70k + excellent benefits including healthcare, wellbeing support, 23 days' annual leave plus bank holidays, life assurance, meals on duty, and more.

A passionate, data-driven leader who can inspire teams to deliver best-in-class food and beverage experiences at Birmingham City Football Club.

This role carries full accountability for creating an exceptional matchday and non-matchday hospitality offering that reflects the club’s ambition, heritage, and growing vision—across high-volume kiosks and bars, premium lounges and boxes, major conferences and events, and an expanding fan zone and external estate.

This is a flagship opportunity for a dynamic and inspirational senior hospitality professional, experienced in operating at scale across stadiums, live events, conferences, and complex multi-outlet environments. We’re seeking a true people leader and food enthusiast with the capability to drive consistency, quality, and innovation at benchmark and global standards.

You will be at the heart of the club’s long-term transformation, playing a key role in its journey towards a new Sports Quarter. This includes helping position St. Andrew’s at Knight head Park as a leading reference venue within the Levy portfolio and across UK and global stadia.

Working in close partnership with the club, Levy, and a network of third-party and street food partners, you will lead the evolution of a joined-up, best-in‑class hospitality ecosystem. This role is not about maintaining the status quo—it’s about driving new concepts, increasing spend per head, and redefining fan experience across all touchpoints.

Levy is about elevating experiences. As a leading global hospitality partner, we design and deliver unforgettable guest moments that prioritise people and the planet.

Trusted by iconic venues and sporting institutions, we bring innovation, insight, and operational excellence to every partnership—working collaboratively with clubs and partners to create industry‑leading, future‑focused hospitality destinations.

Collaborate closely with Birmingham City FC leadership and Levy stakeholders to define and deliver clear, measurable strategic plans

Work with the club and Levy leadership to position Birmingham City Football Club as a flagship, benchmark venue within the Levy portfolio—piloting new concepts, technology, and fan experience innovations

Maintain a structured, data‑led, and results‑driven approach with a focus on continuous improvement

Monitor football, retail, and hospitality trends to ensure the club remains competitive at a Premier League and global stadia standard

Lead planning and delivery of capital projects, fan experience enhancements, and future‑facing initiatives aligned to the Sports Quarter vision

Own and lead the delivery of exceptional food, beverage, and service standards across a complex, multi‑outlet stadium environment

Ensure full operational readiness across high‑volume matchdays, premium hospitality, conferences, and large‑scale external events

Lead the continuous evolution of retail, bar, and hospitality concepts to ensure Birmingham City FC is recognised for industry‑leading fan and guest experiences—not just matchday execution

Coordinate multiple partners, including street food operators and external vendors, to deliver a consistent, seamless experience across internal outlets, fan zones, and external spaces

Drive a fan‑first, experience‑led culture across all teams and touchpoints

Maintain best‑in‑class quality, presentation, and service standards aligned with brand and global benchmarks

Oversee supplier and partner relationships to ensure quality, innovation, and cost control

Lead health & safety and compliance across all areas of the operation

Act as the senior operational link between the club, Levy, partners, and internal teams

Build and lead a high‑performing, scalable team structure across permanent and event‑based workforce

Develop and execute recruitment, training, and deployment strategies for high‑volume operations

Create an engaged, high‑energy culture centred…