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Rental Counter​/Inside Sales Representative

Job in Bismarck, Burleigh County, North Dakota, 58502, USA
Listing for: Butler Machinery
Full Time position
Listed on 2026-07-29
Job specializations:
  • Sales
    Inside Sales, Sales Representative, Account Manager, Customer Success Mgr./ CSM
Salary/Wage Range or Industry Benchmark: 42000 - 64000 USD Yearly USD 42000.00 64000.00 YEAR
Job Description & How to Apply Below

If you are customer-focused, enjoy a fast-paced environment, and are passionate about supporting the agriculture and construction industry, consider joining the Butler Machinery team as a Rental Counter / Inside Sales Representative. In this role, you will provide exceptional service to rental customers, support inside sales activity, and help drive growth across our rental operations. You’ll work in a first-class culture built on long-term relationships, teamwork, and dedication to delivering an industry-leading customer experience.

What

You'll Do
  • Act as the primary contact for new, walk-in customers - handling the full rental cycle from inquiry to return.
  • Assist outside sales and customers with setting up new accounts, quotations, reservations, attachment/machine selections, contract creation, invoicing and insurance verifications.
  • Identify the customer equipment/resource needs, provide the right solutions, and sell/upsell products and services.
  • Established new accounts, generate and qualify leads, and warm-call dormant accounts.
  • Negotiate pricing within rate strategy, log lost sales, and coordinate hand-offs to outside sales.
  • Coordinate with rental technicians and other departments to schedule equipment delivery, pickup, check-out, and check-in.
  • Ability to operate in a fast-paced, team-orientated environment, while providing excellent customer service.
  • Transact all inbound calls and walk-in traffic.
  • Complete call offs, contract returns, and verification of machine hours.
  • Perform quick damage inspections.
  • Initiate service tickets as required.
  • Coordinate with rental maintenance to keep repair states current and prioritize machines as rent-ready based on reservation timelines.
  • Coordinate delivery timing and customer expectations with transportation.
  • Maintain a clean, organized, and presentable showroom.
  • Maintain a professional appearance and welcoming, customer-driven demeanor.
  • Ensure safety procedures are enforced both inside and outside of the rental store.
  • Be guided by Butler’s mission statement and core values in everything you do.
What You Bring
  • High school diploma or equivalent combination of experience, training, and/or education required
  • Knowledge of equipment applications and previous rental equipment experience is preferred
  • Professional verbal and written communication skills
  • Strong customer service skills, organization, and attention to detail
  • Strong decision-making and adaptability experience
  • Good time management and ability to multitask
  • Self-starter and capable of working with minimal direct supervision
  • Strong proficiency in efficiently navigating computer and business applications (sales quoting application, Outlook, Excel, Microsoft Office Products, etc.)
  • Supportive and strategic-mindset
  • Advanced analytical and problem-solving skills
  • Clear understanding of Butler’s Mission:
    To build long-term relationships founded on trust, creating mutual growth and success
  • Commitment to Core Values:
    Our Team, Customer Driven, Integrity, Accountability, Excellence, and Safety
  • Valid driver’s license and ability to meet company insurability guidelines
What We Offer

As a family-owned business for three generations, we currently employ over 900 associates in 20 locations throughout North Dakota, South Dakota, Montana, and Nebraska. We are looking for self-motivated, forward-thinking individuals to join us in our continued growth and success. Along with ongoing professional development and growth opportunities, we offer a strong benefits package to support our team:

  • 10% Annual Retirement Employer Contribution, with Additional 5% Discretionary Employer Contribution
  • Health Insurance – 3 plan options
  • Health Savings Account – Employer contribution up to $1,300/year
  • Dependent Care Flex Spending Account
  • Dental Insurance – 2 plan options
  • Vision Insurance
  • Basic Life/AD&D and Supplemental Life Insurance
  • Employer paid Short-Term Disability Coverage – 60% of base pay/salary
  • Long-Term Disability Coverage
  • Maternity / Paternity Benefits
  • Holidays
  • Paid Time Off (PTO)
  • 401(K) Plan
  • Employee Assistance Program (EAP) – including Health Coaching
  • Smart Dollar – employer paid financial planning program
  • Legal Shield/d products
  • Voluntary Benefit options - Cancer Insurance/Accident/Hospitalization

EOE /Vet/Disability

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