Sales Consultant: Boats, Pontoons, ATV, Side X Side, Motorcycles, and more

Boat & Powersports Sales Consultant

Vallely Sport & Marine – Bismarck, ND

Join a winning team in one of the most exciting industries in the region.

Vallely Sport & Marine is looking for a motivated, customer-focused, and driven Boat & Powersports Sales Consultant to join our team in Bismarck, North Dakota.

If you enjoy working with people, thrive in a fast-paced sales environment, and have a passion for the boating, marine, and powersports lifestyle, this could be a great fit.

This is more than just a sales job — it's an opportunity to help customers create memories on the water, on the trail, and in the outdoors while building a rewarding career with a respected dealership.

About Vallely Sport & Marine

Vallely Sport & Marine is a family-owned dealership with over 50 years of history, proudly serving customers across North Dakota and the surrounding region. We've built our reputation on great products, strong relationships, exceptional customer service, and a commitment to doing business the right way.

We are proud to offer some of the top brands in the industry, including:

• Bennington Pontoons, Evotti and Flamingo Tri-Toons
• Lund Fishing Boats
• Master Craft Wake & Surf Boats
• Yamaha Boats & Personal Watercraft
• Sea Ray Boats
• Yamaha Motorcycles, ATVs, and Side-by-Side
• Glacier Ice Houses

We have also been recognized as a Top 100 Marine Dealer in North America for 17 Years Straight.

Position Summary

As a Boat & Powersports Sales Consultant, you will be responsible for helping customers find the right product to fit their lifestyle, needs, and budget. This role is focused on building relationships, generating leads, following up consistently, creating a great buying experience, and helping drive dealership growth.

You will work with customers throughout the entire sales process — from initial greeting and product education to closing the sale and supporting the customer after delivery.

This role is ideal for someone who is:

• Outgoing and confident
• Competitive but team-oriented
• Organized and self-motivated
• Passionate about customer service
• Comfortable using technology and social media
• Excited about boats, powersports, and the outdoor lifestyle

What You'll Do:

Sales & Customer Experience

• Greet and assist customers in a professional, friendly, and welcoming manner
• Build relationships with customers to understand their needs, wants, and intended use
• Help customers select the right boat, pontoon, ATV, motorcycle, side-by-side, or other product for their lifestyle and budget
• Conduct product walkarounds and explain features, benefits, and value clearly
• Present product options, accessories, financing opportunities, and protection packages
• Follow up with leads in a timely and consistent manner through phone, text, email, and CRM tools
• Maintain a high level of customer service before, during, and after the sale
• Assist in creating a smooth and memorable delivery experience for customers

Lead Management & Sales Process

• Manage incoming leads from walk-in traffic, phone calls, website inquiries, and social media
• Keep accurate customer notes and sales activity in dealership systems
• Maintain strong follow-up habits and work unsold leads consistently
• Develop and manage your own pipeline of prospects and repeat/referral customers
• Work toward monthly, seasonal, and annual sales goals

Product Knowledge & Presentation

• Stay current on product features, specifications, and competitive advantages
• Learn key differences between brands, models, and trim levels
• Communicate the benefits of our products in a way that is easy for customers to understand
• Stay informed on promotions, financing programs, and current inventory

Merchandising & Dealership Support

• Help keep showroom, lot, and inventory displays organized and presentable
• Ensure products are clean, tagged, and ready for customer presentation
• Assist with dealership events, promotions, boat shows, and seasonal sales initiatives
• Support team success by working closely with finance, service, parts, and management

Digital & Social Engagement

• Understand the importance of online presence in today's sales environment
• Use social media and digital tools to help promote inventory, events, and dealership visibility
• Participate in…