Fractional SEO Strategist

House Buyers of America is a national cash-home-buying company that has been in business since 2001. We are currently recovering from a significant algorithmic Google penalty and are looking for an experienced, director-level SEO consultant to lead our recovery efforts and own our ongoing SEO strategy.

This is a freelance contract role — not a full-time position, and there is no path to full-time employment. We are looking for someone who is already operating as a full-time independent consultant and is comfortable in the freelance/consulting world. The engagement begins with a 3-month trial period, during which your performance will be evaluated against predetermined metrics. With demonstrated success, this role continues long-term.

This is not a hands-on execution role. You will be the strategic lead — auditing, prioritizing, directing, and managing a small team of freelancers (Dev, Junior SEO, and Content). The rare exception is a highly complex technical task that only you can define and initiate before handing off clearly to a team member.

• Conduct a thorough audit of our site, identify the root causes of our traffic decline, and build a fully prioritized task list in Asana within the first 30 days
• Get the team immediately engaged in executing the highest-priority tasks — success in month one is both a complete priority list and a team actively working through it
• Manage task assignments for our Dev, Junior SEO, and Content freelancers via Asana — writing clear, well-defined tickets and following up to keep work moving
• Join two calls per month with our CEO, which require advance reporting and completion of a meeting document
• Join two calls per month with the SEO team to coordinate and align priorities
• Check in frequently with team members via Microsoft Teams to unblock assignments and push projects forward — this role requires consistent, proactive communication, not reactive availability
• Review finished work before it is deployed to the live site
• Participate in occasional ad hoc calls as needed
• Submit a monthly invoice listing each task completed, the date it was performed, and the time committed

Experience:

• Proven track record recovering sites from Google algorithmic penalties — we want specific case studies with before/after data and supporting screenshots from GSC or GA4
• Experience with national-scope sites, including sites with large numbers of templated, location-specific pages
• Familiarity with the We Buy Houses, cash home buying, or similar real estate transaction space is a strong plus
• Minimum one year operating as a full-time independent consultant

Technical:

You dont need to be a senior developer, but you need to be someone who has routinely worked with, troubleshot, and feels comfortable quickly diagnosing issues in the following and handing off well-defined tasks to a team member:

• Word Press (custom builds with lots of custom features and plugins)
• Elementor
• Kinsta
• Cloudflare
• Rank Math
• Google Tag Manager
• Plugin conflicts, code-level troubleshooting

Management & Communication:

• Comfortable managing freelancers via Asana with clear, spec-level task definitions
• Highly communicative — able to respond to questions and concerns quickly, check in with the team proactively, and avoid becoming a bottleneck
• Experienced running structured reporting and presenting findings to a CEO-level stakeholder

• Remote
• 10-15 hours per month
• Freelance contract role with 3-month trial period
• Monthly invoicing with detailed task breakdown required
  
  No path to full-time employment