Sr. Account Executive​/Account Executive, Sponsorship Sales; Virginia Tech Sports Properties

Sr. Account Executive/Account Executive, Partnership Sales

Blacksburg, VA

On-Site

Playfly Sports is looking for a Sr. Account Executive/Account Executive, Sponsorship Sales to join our team in Blacksburg, VA.

The ideal candidate must be driven and motivated to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with the university athletics. This role will work with the General Manager to pitch and close enterprise partnership agreements. This role will be responsible to generate incremental sponsorship revenue to meet and exceed individual and team goals. Lastly, this position will be a key member of our team and thrive in a team-oriented yet competitive environment.

• Assist in developing and executing a sales plan
• Identify potential sponsors for the university sports property through networking with the university stakeholders and business partners, researching local, regional and national brands
• Work with Playfly Sports Properties and the university sports property General Manager to create sales inventory, revenue projections and overall sponsorship strategy for the university athletics assets
• Develop sales presentations for new marketing partners by incorporating research, category dynamics and a clear understanding of partner's marketing goals
• Create sales proposals and draft/negotiate contracts
• Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
• Entertain and cultivate sponsors in non-game related settings
• Prepare end-of-year recaps for sponsors
• Represent the university sports property, the university, and Playfly Sports Properties in a professional manner
• Research sports sponsorship industry and stay current with relevant market trends and conditions
• Understand and leverage Playfly business units in order to leverage new business areas, leads, and categories
• Prospect, meet, and close new and renewal corporate sponsor ships
• Other job-related duties as assigned

• Bachelor's degree required
• 3-5 years of direct sales experience in the sports multi-media environment required
• Experience with integrated and "conceptual" sales
• Ability to generate and present ideas/concepts succinctly and provide creative solutions to prospects/clients
• Outstanding communication skills are essential for interactions with clients, operational leaders and other senior executives
• Demonstrated professional sales presentation skills

• Ability to lift up to 50 lbs.
• Ability to sit, stand, and walk-up stairs
• This role takes place in an office setting and is a sedentary role
• Be available for game days and evening athletic events and coaches shows
• Be available to travel for client presentations

The pay range for this role is $70,000 to $80,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The base pay range for this role is: $70,000—$80,000 USD

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms.

Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at

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