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Subject Expert Optimization Specialist
Job in
Blaine, Anoka County, Minnesota, USA
Listed on 2026-06-20
Listing for:
USA Solventum Health Information Systems, Inc.
Full Time
position Listed on 2026-06-20
Job specializations:
-
IT/Tech
SEO, Digital Marketing
Job Description & How to Apply Below
Impact You'll Make in this Role
- Developing and executing strategies that improve organic visibility, drive qualified traffic, and support business growth across the Health Information Systems business globally.
- Identifying and applying Generative Engine Optimization (GEO) best practices to improve discoverability in AI-powered search, answer engines, and conversational discovery experiences.
- Conducting keyword, content, and competitive research to uncover opportunities, inform optimization priorities, and strengthen digital performance across priority solution areas.
- Partnering with integrated marketing, product marketing, marketing communications, and web stakeholders to translate search insights into actionable recommendations, content enhancements, and measurable business outcomes.
- Leading the digital asset upload and metadata management process within our Digital Asset Management (DAM) system to improve asset quality, governance, discoverability, and downstream SEO performance across the web ecosystem.
Managing SEO initiatives, performing technical audits, and ensuring compliance with corporate policies, procedures, and security standards while executing assigned duties.
Qualifications- Bachelor’s degree or higher in Marketing, Digital Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Seven (7) years of hands‑on experience in SEO, digital marketing, website optimization, content strategy, or a related field.
- At least three years of experience with core SEO disciplines, including keyword strategy, on‑page optimization, metadata development, technical SEO fundamentals, content performance analysis, and internal linking.
- Experience with GEO or optimizing content for AI‑driven search, answer engines, and emerging discovery experiences.
- Experience with platforms and tools such as Adobe Experience Manager (AEM), DAM platforms, Adobe Analytics, Google Search Console, SEMrush, Answer the Public, or Screaming Frog.
- Experience working within content management systems and/or digital asset management systems, with strong attention to detail and process consistency.
- Strong written and verbal communication skills, with the ability to synthesize data and translate findings into clear, actionable recommendations for cross‑functional stakeholders.
- Experience supporting digital marketing programs within a global organization and collaborating across multiple regions, teams, and stakeholder groups.
- Healthcare technology, B2B, or other regulated industry experience.
- Self‑starter with strong project management skills, a high level of curiosity, and the ability to manage multiple priorities with a high degree of quality and follow‑through.
- Travel may include up to 25% domestic/international.
- Relocation assistance may be authorized.
- Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B).
- Competitive pay benchmarked with comparable companies.
- Expected compensation range: $107,600 - $147,950 (base pay plus variable incentive pay, if eligible).
- Eligibility for benefits including Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences, and Retirement Benefits.
New employees hired for this position will be required to travel to a designated company location for on‑site onboarding during the initial days of employment. Travel arrangements and related expenses will be coordinated and paid for by the company.
Equal Opportunity EmployerSolventum is an equal opportunity employer. Solventum will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.
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