Director, Enterprise Digital Marketing

DIRECTOR, ENTERPRISE DIGITAL MARKETING

ABOUT YOU:

You're a strategic and data-driven digital marketing leader ready to drive Jostens' enterprise-wide growth across all digital channels. As Director of Enterprise Digital Marketing, you'll oversee email, text, paid media, social, and search strategies-ensuring a cohesive, innovative digital presence that engages customers throughout their journey. You'll lead a high-performing team and work cross-functionally with Marketing, Sales, IT, Analytics, and external partners to deliver high-impact campaigns that build brand awareness, loyalty, and measurable business outcomes.

• Lead and innovate across key digital channels. Oversee strategies for email, text, paid social, organic social, influencer marketing, SEO, SEM, and tagging, ensuring campaigns are integrated and high-performing.
• Own enterprise-wide email marketing. Drive strategy and execution for B2B and B2C, integrating data pipelines (Snowflake), automating workflows, and optimizing accessibility and engagement.
• Scale SMS marketing strategy. Lead subscriber growth initiatives, manage vendor relationships, and ensure compliance with regulations.
• Drive paid social media performance. Collaborate with agencies and internal teams to optimize ad spend, refine audience targeting, and align creative to campaign goals.
• Elevate search marketing. Create high-ROI SEO and SEM strategies in partnership with UX and media agencies; continuously monitor performance and competitor landscape.
• Expand brand reach through influencer and ambassador programs. Build social strategies that connect with parents and students via UGC, school partners, and localized brand ambassadors.
• Oversee tagging and data integrity. Ensure proper web tagging and pixel placement in partnership with Analytics, IT, and UX to enable data-driven decision-making.
• Manage people and budgets. Lead 2-3 direct reports, oversee channel budgets, and forecast spend aligned with enterprise goals.
• Report on performance and share insights. Present data-backed recommendations to executive leaders and stakeholders across the business.
• Typical/expected % of overnight travel: up to 5%

• Education. Bachelor's degree in Marketing, Finance, Statistics, or a related field.
• Experience. 10+ years in digital marketing or analytics roles, with proven success in retail or consumer brand environments.
• Channel Mastery. Deep expertise in email, paid and organic social, SEO/SEM, text, and influencer marketing, with a track record of improving performance across the funnel.
• Analytical Strength. Experience applying advanced analytics, machine learning, or customer insights to optimize marketing impact.
• Cross-functional Leadership. Strong collaboration skills across departments including IT, Marketing, Analytics, and Legal.
• Data-Driven Decision Making. Skilled at transforming complex data into actionable business strategies with strong storytelling and executive presentation skills.
• Tools Proficiency. Expert in Excel and PowerPoint; experience with marketing tools, CRMs, ad platforms, tagging, and analytics systems.

• We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
• We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
• We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.
• We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays.
  * For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave.
• We care about your development. We support tuition reimbursement after 6 months of service.
• We believe in pay transparency. The salary range is $130,000 to $140,000 with annual bonus eligibility.

Final date to receive applications:
December 31, 2025

Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products - like yearbooks, letter jackets, class jewelry and championship rings - keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year.

We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here ((Use the "Apply for this Job" box below)./HIAsH
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Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will…