Director,Global & North America Hair Color & Professional Products Job Blaine area,Minnesota USA,Marketing / Advertising / PR

Description
The Global & North America Director of AVEDA Hair Color & Professional products is focused on developing New Product Launches, Commercial Innovations, messaging and programs for salon professional hair color, professional salon products and related accessories to launch in Aveda salons & institutes.
The ideal candidate would have a cosmetology license or at least intimate understanding of hair color formulation, performance, user expectation and experience and salon activity. This role will require a leadership that demonstrates an entrepreneurial, growth-minded spirit, balanced across independence, collaboration and curiosity and will work in lock step with our R&D, Education, DCE and sales partners to deliver holistic 360 programs to life.
Embracing art and science, this role requires a marketing leader who can connect with a variety of partners, creating compelling, insight-led narratives and data-backed business and brand rationale. Partners will range from commercially- to- creatively-led audiences within both North America and across the globe (ie salon owners, regional and market teams, distributors, education, retail partners, finance, demand planning, global creative internal teams, stylists / artists, etc.)

Responsibilities

Collaborate with Education on development of Hair Color support tools (color charts, swatch books, etc.)
Collaborate w/ Education & R&D on Research Salon Testing

In use confirmation competitor and benchmark setting
Internal only
-shade matching (hair color)
Formula evaluations to inform preliminary formula approvals (PFA)

Participate in Blue Sky panels (4X year)
Lead strategic price planning for the Pro Hair category (includes NPL and annual price plans for existing business)
Lead competitive analysis, claims development/alignment, test plan validation, sensory testing, finalize/approve test plans, finalize claims summary & handle all legal approvals
Lead development of Global launch toolkits
Lead development of Asset grids & messaging (manage 3-5 rounds of review and consolidate feedback across all functions)
Lead development of Seasonal Creative briefs + asset reviews
Portfolio management (SKU productivity, rationalization, discos)
Lead development of package copy & design brief

Qualifications

5-7 Years of experience in related marketing experience
3 years of experience in haircolor and professional product marketing
Cosmetology license is preferred, but not required
Bachelor's degree is required, MBA is a plus
Proven marketing experience ideating, strategizing and executing professional hair color and professional product NPL, commercial innovation, messaging, programs and support across physical, digital and social channels.
Demonstrated ability to develop human-centered marketing campaigns across a variety of channel types and formats
Experience working across international and local, regional markets to shape vision and deliver execution
Comfort leading cross-functional teams with partners ranging from creative, brand, marketing, finance and field
Outstanding strategic, problem solving and thought leadership skills
Excellent communicator, collaborator who is unafraid to take on new challenges and lead and influence teams toward delivery
Strong ability to manage timelines, define milestones and maneuver through fast-paced, nuanced environments
Capable of developing clear, high-impact creative briefs and guiding creative teams from strategy to delivery and impact
Demonstrated ability to lead projects requiring synthesis of data into actionable insights
Excellent communication, presentation, cross functional collaboration and relationship building skills are critical
Authentic Alignment with the Aveda Mission

Director, Global & North America Hair Color & Professional Products