Key Account Manager; Wholesale Accounts

Who Are We

Irresistible Foods Group is a growing family of authentic consumer brands like King’s Hawaiian, Grillo’s Pickles, and Killer Brownie. Our Sales team partners closely with our operating companies to expand distribution, deepen customer relationships, and win in the perimeter of the store where our brands shine.

Reporting to the Team Lead of Sales, the Key Account Manager will be responsible for leading our sales and merchandising efforts to achieve sales and product mix goals by gaining distribution and merchandising support for IFG Brands in the assigned customers.

• Develops and Executes Business Plans and Sales Strategies for Regional and National Wholesale Accounts with guidance and support from Team Lead of Sales.
• Develop and maintain strategic long‑term, value‑creating relationships with high‑volume customers to accomplish organic growth and long‑term company objectives.
• Leads planning and implementation of trade promotions within approved limits.
• Develops Value‑Creating Relationships at all levels, including Category Manager, Director, VP, and Operations.
• Analyzes market potential, problems and opportunities for attention and outlines action plans to achieve desired business outcomes.
• Forecasts sales on existing and new products and promotions on a monthly basis.
• Analyzes effectiveness of Trade and Omni‑Channel programs.
• Coordinates with the Customer Service Department and other functions, as appropriate, to communicate important information and maintain a cohesive relationship.
• Coordinates with the Marketing Department on plans and issues.
• Manages Market Development Funds so as not to exceed allocated funds while achieving or exceeding sales goals.
• Regularly attends and manages trade shows, coordinating logistics, exhibitor activities, and customer engagement.
• Perform other duties as required or assigned which are reasonably within the scope of this role.
• Call on a variety of wholesale customers and distributors including but not limited to UNFI Corporate, Cub Foods, Festival Foods, Amazon, Door Dash and more.
• Oversees and provides day‑to‑day leadership and guidance to a Business Development Manager.

• Bachelor’s degree from an accredited 4‑year college or equivalent relevant experience required.
• At least 5 years of related Key Account Management experience in the CPG industry required.
• Prior experience working with wholesale customers and distributors, including UNFI, Amazon, Door Dash, etc., managing customer relationships, leading account planning, and driving sales growth within a complex distributor environment.
• Demonstrated direct leadership experience managing sales or account team members required.

• Proficient understanding of Nielsen/IRI Data and ability to mine the data for consumer and customer insights.
• Proficient ability in data exploration, ETL processes, and visualization.
• Proficient ability in Microsoft 365 Excel, Power BI, Excel and Tableau.
• Ability to build and leverage data tools to help broader team become more proficient and data literate.
• Working understanding of sales and customer interactions to better support sales team with relevant data insights and actionable recommendations.
• Ability to support mentorship and training of broader organization to improve the team’s base level knowledge and confidence in data literacy and support capabilities among diverse learning levels.
• Ability to deliver key insights based on data analysis to provide recommended solutions and drive smart business decisions.
• Ability to define proper KPIs and ways to measure results based on specific OpCo focus: increasing revenue, profits, units/volume, velocity, door count, placement density/depth, etc.
• Ability to identify new OpCo data systems and how to leverage and extract insights for the Sales Team.
• Ability to support business integration efforts (systems and applications).

• Remote role with a preference for candidates located in the Central, Midwest or Eastern United States.
• West Coast applicants are generally not being considered due to business and operational requirements.
• Ability to travel up to 60% of the time.

$85,000 – $115,000 plus bonus.

King’s Hawaiian is an equal opportunity employer.